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Conducting Research Interviews for Business and Management Students

Conducting Research Interviews for Business and Management Students

February 2015 | 120 pages | SAGE Publications Ltd
In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Chapter 1: Understanding Research Interviews
Chapter 2: Basic Components of Research Interviews
Chapter 3: Conducting Research Interviews
Chapter 4: Examples of Research Interviews



A useful book that covers the topic in an accessible way. It is particularly useful for my students, who do research in organizations.

Dr Jennifer Gosling
Health Services Research Unit, London Sch of Hygiene & Tropical Med
March 17, 2016

It's often too late in the research process when students realise what is required to obtain rich data from interviews. Cassell's text provides a super guide to planning this critical part of the research process. As the saying goes 'fail to prepare, prepare to fail'. By reading Cassesll's those who are conducting interviews have the opportunity to develop strong questions which can deliver great insights. Readers are also given foresight and prompts about the actual process of conducting interviews through different means. Additionally, and due to the length of the text it's a way to get a lot of guidance very quickly.

Mr Keiron Fletcher
DIT Graduate Business School, Dublin Institute of Technology
November 3, 2015

Too much information on a limited subject. Only interesting for students who really need to know the subject in detail.

Dr Dick Heinhuis
Informatics Institute, University of Amsterdam
September 27, 2015

This is an excellent book to refer students to who are planning to use interviews in their research project.

Ms Rita Walsh
School of Business, Royal Agricultural College
May 17, 2016

A great expose on interview methods. A must for students using interview as a research strategy.

Professor Femi Odebiyi
Business Administration , Lithuanian Christian College
August 3, 2015

Looks good and works with our Work Based Learning assignments.

Mr Mike Kershaw
Management , Knowsley Community College
April 29, 2015

Fairly good book. Thank you.

Professor Ewald Mittelstaedt
Engineering and Business Managment, South Westphalia University of Applied Sciences
April 19, 2015

It's a good and helpful book.
But I tend to prefer the Brinkmann & Kvale though.

Bjoern Asmussen
Business School, Oxford Brookes University
April 17, 2015

Decent overview of the interview but could have offered a little more by way of structure of interviews and what students can do with interviews.

Mr Joe Fitzgerald
School of Business, Institute of Business & Technology
March 25, 2015

Most students have limited (often no) prior experience of conducting research interviews and this is a very accessible guide to both the research philosophy and design aspects and the practicalities. I will also find it useful for myself in advising students on how they might use interview techniques in their research.

Mr Duncan Grant
Off Campus Division, University of Bolton
March 24, 2015

Catherine Cassell

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ISBN: 9781446273555
ISBN: 9781446273548

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.