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Conducting Classic Grounded Theory for Business and Management Students

Conducting Classic Grounded Theory for Business and Management Students

November 2019 | 128 pages | SAGE Publications Ltd

Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods.

This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.

Chapter 1: An Introduction to Grounded Theory
Chapter 2: Understanding Grounded Theory
Chapter 3: Basic Components of a Classic Grounded Theory Approach
Chapter 4: Doing GT - The 'Full Package'
Chapter 5: Examples of Grounded Theories
Chapter 6: Strengths and Weakness of GT

Isabelle Walsh

Isabelle Walsh defended her PhD and HDR (Habilitation à Diriger des Recherches: Habilitation to supervise research) in Paris-Dauphine University (France). Beside methodological and research design issues, her research themes include Information Systems Usage, Cultural Issues and Change Management. Her research has been published in several international top tier outlets (European Journal of Information Systems, Journal of Strategic Information Systems, Organizational Research Methods , Systèmes d’Information & Management, etc.). Beyond her research achievements, she has extensive corporate and consultancy experience and is currently... More About Author

Judith A. Holton

Judith Holton completed her Masters in Leadership at Royal Roads University, Victoria (Canada) and her PhD in Management Studies at the University of Northampton (UK).  During her PhD research, she was closely mentored by Barney Glaser.  She has written a number of methodological papers and books about classic grounded theory and was the founding editor of The Grounded Theory Review as a peer-reviewed journal dedicated to classic grounded theory research.  She is currently Associate Professor of Management in the Ron Joyce Centre for Business Studies at Mount Allison University, Sackville (Canada) where she teaches strategy,... More About Author

Gaëtan Mourmant

Gaëtan Mourmant has a dual PhD degree in Management Information Systems from Paris Dauphine University and Georgia State University. Gaëtan is the founder of a successful company in the domain of e-learning and data-analysis. He is also a visiting professor at Iéseg School of Management and Business Science Institute.  More About Author