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Communication for Behavior Change
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Communication for Behavior Change
Volume II: Writing and Producing for Television and Film

Second Edition
  • Esta de Fossard - Johns Hopkins University, Washington, DC, USA
  • John Riber - Media for Development - East Africa, Dar-es-Salaam, Tanzania


© 2015 | 252 pages | SAGE India

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

 
List of Figures and Boxes
 
Preface
 
Acknowledgments
 
I: ENTERTAINMENT–EDUCATION
 
Using Television and Film for Social Development: The Entertainment–Education Format
 
II: FOR THE PROGRAM MANAGER
 
The Role of the Program Manager
 
Articulation: Designing Message Content for Entertainment–Education Programs
 
III: FOR THE WRITERS
 
Artistry: Writing Entertainment–Education Drama
 
Artistry: Character Development
 
Guidelines for Script Presentation and Review
 
Auxiliaries: Enhancing the Message
 
IV:FOR THE PRODUCER, DIRECTOR, AND FILMMAKER
 
Guidelines for Pre-Production: Needs, Budgets, and Contracts
 
Guidelines for Pre-Production: Artistic Preparation
 
Guidelines for Successful Shooting
 
V: FOR THE ACTORS/ARTISTS
 
Guidelines for Successful Acting
 
VI: FOR THE EVALUATORS
 
Pilot Testing
 
VII: FOR ALL PROJECT PARTICIPANTS
 
Major Checklist
 
Appendix A: Preparing for the Design Workshop
 
Appendix B:Design Document Sample Pages
 
Appendix C: Production Budget Samples
 
Appendix D: Contract Samples
 
Index

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Esta de Fossard

Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media... More About Author

John Riber

John Riber is an independent filmmaker and Founder–Director of the Media for Development Trust, currently based in Dar-es-Salaam, Tanzania. He has extensive experience of film-making in various countries of Asia and Africa. In the capacity of a communications consultant, Riber has designed and run formal film, video, and radio training courses in Asia, Africa, and the United States of America. He has also conducted research and prepared reports on the film, video, and television sectors in the southern African region. More About Author

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ISBN: 9789351501688
₹750.00