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Communication for Behavior Change
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Communication for Behavior Change
Volume I: Writing and Producing Radio Dramas

Second Edition


© 2015 | 324 pages | SAGE India

The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives.

It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:

• Create RADIO DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

 
Definitions
 
Prologue
 
1: INTRODUCTION TO ENTERTAINMENT–EDUCATION RADIO DRAMA
 
Radio Drama for Behavior Change
 
The Design Approach: The Design Document
 
The Design Approach: The Design Team
 
The Design Approach: The Design Workshop
 
II: FOR THE PROGRAM MANAGER
 
Starting Up the Radio Serial Drama Project
 
The Program Manager and the Writing Process
 
The Preproduction Phase
 
The Production Phase
 
Guidelines for Radio Actors
 
Pilot Testing the Scripts
 
III: FOR THE WRITER
 
Writing Entertainment–Education Drama
 
Blending Story and Message in the Drama Plot
 
Character Development
 
Developing the Setting
 
Writing for the Ear
 
Scene Development
 
The Finished Script and the Writer’s Checklist
 
Success of Radio Entertainment–Education Programs
 
Credits
Appendix A: Sample Design Document  
Appendix B: For the Design Workshop  
Appendix C: Design Workshop Question Guide  
Appendix D: Journey of Life Episode Synopsis  
 
References and Select Bibliography
 
Index

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Esta de Fossard

Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media... More About Author

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ISBN: 9789351501664
₹950.00