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Communication and Organizational Culture

Communication and Organizational Culture
A Key to Understanding Work Experiences

Second Edition

November 2010 | 232 pages | SAGE Publications, Inc
A clear and concise introduction to the different approaches to studying organizational culture

Joann Keyton introduces the basic elements—assumptions, values, and artifacts—of organizational culture, draws on communication and management research findings, and integrates practical applications throughout the text. The book helps students to identify and read organizational culture through different lenses, create cultural interpretations, and ultimately make informed work and employment decisions.

Key Features

• Offers a communication perspective: The focus on communication practices and processes helps students understand how they can influence the organization culture

• Synthesizes the research: By bringing together research sources from across many disciplines, Keyton provides a unique analysis of the organizational culture literature

• Provides a multi-perspective view of organizational culture: Perspectives covered include symbolic performance, narrative reproduction, textual reproduction, management, and power and politics

• Concludes with a practical "Culture Toolkit": The toolkit provides quantitative and qualitative techniques for conducting analyzes of organizational culture

• NEW! The Second Edition examines how organizational culture is shaped by communication technology and globalization, provides more international examples, and includes a new section on mergers and acquisitions

This is an ideal text for upper-division undergraduates and graduate-level courses in Organizational Communication and related courses in departments of business and management, psychology, communication studies, and sociology.

Section 1. Positioning Organizational Culture

What Is an Organization?

What Is Organizational Communication?

What Is Culture?

What Is Organizational Culture?


Integration of Artifacts, Values, and Assumptions

Organizational Culture and You

Feature: Does Organizational Culture Really Matter?


Section 2. Unpacking Organizational Culture
Core Characteristics of Organizational Culture

Communicating Culture

The Structure of Organizational Culture

A Divided View of Organizational Culture

Cultural Consensus and Division

What Organizational Culture Is Not

Feature: Organization Culture or Organizational Climate

Myths About Organizational Culture


Section 3. Lenses for Understanding Organizational Culture
The Development of the Organizational Culture Construct

The Lens of Symbolic Performance

The Lens of Narrative Reproduction

The Lens of Textual Reproduction

The Lens of Management

Feature: The Two Sides of Managerial Views

The Lens of Power and Politics

The Lens of Technology

The Lens of Globalization


Section 4. Developing, Managing, and Changing Organizational Culture
Culture Formation

Cultural Maintenance

Cultural Change in Organizations

Feature: Two Levels for Addressing Cultural Change

Creating a Vision of the Organization and Its Culture

Socializing New Employees to the Culture

Leadership and Organizational Culture

Personal, Professional, and Organizational Ethics

Can Organizational Culture Be Managed?


The Culture Toolkit: Methods for Exploring Organizational Culture
Steps in Conducting a Cultural Analysis

Cultural Tools

Putting It All Together


About the Author

"The book has good group activities and concepts, good overview of communication strategies and principles."

Mary Ellen Muesing
University of North Carolina at Charlotte

Excellent text, encouraged students to think about org com through a cultural lens.

Dr Richard Eric Murphy
Humanities Division, Mckendree University
June 2, 2016

An OUTSTANDING book, but not right for my specific goals for the leadership course.

Dr Jacob Tingle
Sport Management, Trinity University
November 8, 2011

Good introduction text on the subject en great segments on development and exploration of organizational culture.

Mr Martijn Vlug-Mahabali
Department of Communication Science, University of Amsterdam
August 3, 2011

Good introduction to the idea of Org. Culture. Features the importance of communication in organizations!

Dr Scott Robson
Communication Stds Dept, Fort Hays State University
January 19, 2011

Am still thinking about this book--I like everything Joann Keyton writes. I would like to get a copy of the teacher's resource and then I will make my decision. I like that it is compact and comprehensive.

Dr Astrid Sheil
Communications , California State University San Bernardino
November 15, 2010

Joann N. Keyton

Joann Keyton (Ph.D., The Ohio State University, 1987) is Professor of Communication at North Carolina State University. Specializing in group and organizational communication, her current research interests are relationship issues and interdisciplinary collaboration in organizational teams, the communication processes that constitute work, organizational culture, and sexual harassment. Her research has been published in Business Communication Quarterly, Communication Theory, Group Dynamics, Human Factors, Journal of Applied Communication Research, Journal of Leadership and Organizational Studies Management Communication Quarterly, Small... More About Author