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Communicating India’s Soft Power

Communicating India’s Soft Power
Buddha to Bollywood

First Edition

April 2016 | 248 pages | SAGE Vistaar

First book-length study of India’s soft power, traversing international relations and international communication perspectives.

As the world’s largest democracy and third biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy. 

De-Americanizing Soft Power
The Historical Context of India’s Soft Power
India Abroad: The Diasporic Dividend
Software for Soft Power
Culture as Soft Power—Bollywood and Beyond
Branding India—a Public-Private Partnership

A balanced, learned and historically informed analysis of India’s global presence and the soft power that accompanies it.

Lord Bhikhu Parekh,
Emeritus Professor of Political Philosophy, University of Westminster, UK

Excellent, comprehensive yet brief survey of the scope and limits of India’s soft power … will remain a powerful aid to scholars and researchers.

Ashis Nandy,
Senior Honorary Fellow, Centre for the Study of Developing Societies, New Delhi

Innovative and persuasive, as is fitting in telling a grand tale of a grand Indian narrative.

Monroe Price,
Director, Center for Global Communication Studies, Annenberg School for Communication, University of Pennsylvania, USA

A must-read for anyone interested in broadening their understanding of the role of soft power in foreign affairs.

Steven Livingston,
Professor of Media and Public Affairs and International Affairs, George Washington University, USA

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Daya Thussu

Daya Kishan Thussu is Professor of International Communication and Co-Director of India Media Centre at the University of Westminster in London. A PhD in International Relations from Jawaharlal Nehru University, New Delhi, he is the founder and Managing Editor of Global Media and Communication, a journal published by SAGE. He has authored and edited as many as 17 books. Among his key publications are: Mapping BRICS Media (co-edited with Kaarle Nordenstreng, 2015); Media and Terrorism: Global Perspectives (co-edited with Des Freedman, 2012); Internationalizing Media Studies (2009); News as... More About Author

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ISBN: 9789351508168