You are here

Communicating Globally
Share

Communicating Globally
Intercultural Communication and International Business



© 2007 | 336 pages | SAGE Publications, Inc
Communicating Globally: Intercultural Communication and International Business provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.

This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Intended as supplemental reading in courses on communication, culture, and globalism, this book provides an innovative perspective on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business.

The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace. It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations.

The book further provides insights into doing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Also included is a regional resource guide that establishes a sensible foundation for readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance.

 
Preface
 
UNIT ONE: KEY CONCEPTS
 
1. The Concept of International Business and a Global Marketplace
Why Study Global Communication and International Business  
International Business, Globalism, and the Nature of Global Communication  
Political Issues and Globalization  
Economic Issues and Globalization  
Technological Issues and Globalization  
Training Challenges of a Complex Intercultural World for International Business  
Summary  
 
2. The Concept of Intercultural Communication and the Cosmpolitan Leader
Defining Culture and Cultural Patterns  
The Interface of International Business, Culture, and Communication  
Cosmopolitan Leadership and an Emerging World Culture  
Summary  
 
3. The Concept of Cultural Synergy and the Global Organization
The Emerging Global Landscape  
The Reconfigurable Organization and Globalism  
Corporate Cultural Models and Critical Cultural Factors  
Globalism and Cultural Synergy  
The Virtual Organization, Cultural Synergy, and the Global Marketplace  
Summary  
 
UNIT TWO: DEVELOPING NEW SKILLS AND INTERCULTURAL COMPETENCIES
 
4. Cultural Contact and Interfacing With Others
Relational Dialectics and Cultural Contact  
Adaptation and Building Intercultural Relationships  
Intercultural Effectiveness and Cross-Cultural Competencies  
An Expatriate's Journal: A Three-Year Sojourn In Singapore  
Summary  
 
5. The Nature of Language and Nonverbal Communication
Characteristics of Language  
Nonverbal Communication  
Summary  
 
6. Intercultural Communication and Conflict Management
Defining Intercultural Conflict  
Phases of Intercultural Conflict  
Characteristics of Intercultural Conflict  
Steps in Constructive Intercultural Conflict Management  
Conflict Negotiation, Mediation, and Arbitration  
Summary  
 
UNIT THREE: INTERCULTURAL COMMUNICATION AND THE NEW WORLD OF BUSINESS
 
7. Cosmpolitan Leadership, Teams, and the Global Workforce
Cosmopolitan Leadership and Leadership Competencies  
Cosmopolitan Leadership and Global Teams  
Decision-Making, Problem-Solving, and the Global Teams  
The Global Workforce and Technology  
Summary  
 
8. Disturbing the Equilibrium and Creating Planned Change
Chaos, Change, and Innovation  
Strategies for Innovation and Change: Theoretical Frameworks  
Communicating About Changes  
Cross-Cultural Considerations for Implementing Change  
Taking the Long View: Seeing the Future  
Summary  
 
UNIT FOUR: ENTERING THE GLOBAL MARKETPLACE AND WORLD BAZAAR
 
9. Doing Business in North America
Geography and Demographics  
Case Study: The Growing Latin American Population  
Cultural Themes and Patterns  
Social, Economic, and Political Factors  
Case Study: The Cost of Terrorism  
Business Conduct and Characteristics  
Emerging Trends  
Summary  
Resource Guide  
 
10. Doing Business in Latin America and the Caribbean
Geography and Demographics  
Cultural Themes and Patterns  
Social, Economic, and Political Factors  
Trade and Economic Integration  
Case Study: The Mexican Peso Crisis  
Business Conduct and Characteristics  
Emerging Trends  
Summary  
Resource Guide  
 
11. Doing Business in East Asia and the Pacific Rim
Geography and Demographics  
Cultural Themes and Patterns  
Case Study: How Cultural Factors Contributed to the 1997 Asian Economic Crisis  
Social, Economic, and Political Factors  
Business Conduct and Characteristics  
Case Study: The Sino-Japanese Struggle?--Who Will Trump Asia?  
Summary  
Resource Guide  
 
12. Doing Business in Europe
Geography and Demographics  
Social, Economic, and Political Factors  
Trade and Economic Integration  
The European Union and the Euro  
Case Study: The Russian Federation  
Business Conduct and Characteristics  
Emerging Trends  
Summary  
Resource Guide  
 
13. Doing Business in Africa and the Middle East
Geography and Demographics  
Cultural Themes and Patterns  
Culture, Language, and Religion  
Social, Economic, and Political Factors  
Business Conduct and Characteristics  
Emerging Trends  
Summary  
Resource Guide  
 
Epilogue: Breaking Free and the Road Ahead
 
References

"College-level libraries strong in business and global communications won't want to miss Communicating Globally: Intercultural Communication and International Business. From understanding the processes of communication and miscommunication, to insights into how to do business abroad given differing cultural perspectives, communicating Globally offers many important key concepts essential for global business success."

James A. Cox

"The insight supplied is based on research and application that can permit you to make necessary choices and decisions. This is definitely an excellent book for advanced courses in the field of international business communication."

Johnson Thomas
Business India
Business India

An ambitious text which seeks to cover lots of ground, but which gives the impression at times that more detail would be helpful. Lots of scientific references, some useful examples and anecdotes, but also some puzzling choices, such as the focus on Russia in the "European" section. This book could be useful in generating a bibliography for certain areas, but arguably doesn't contribute an original synthesis on the question of "communicating globally", while more attractive and readable introductory textbooks exist to both intercultural communication and international business.

Dr Alex Frame
UFR Langues & communication, University of Bourgogne
May 28, 2015

Potentially useful for a short course in the subject, a little instrumental for a course which hopes to build competence on a wider base of intercultural competence.

Mr Indranath Neogy
Communication Studies, Hult International Business School
January 6, 2014

The text navigates adeptly between conceptual development and practical suggestions for business students. The regional overviews in the final unit provide in-depth application of ideas developed in earlier parts of the book.

Mr Brent Saindon
Comm English Foreign Lang Dept, Davis and Elkins College
December 7, 2012

This is a compact, well written and very well structured little book. It covers (almost) all main topics in intercultural communication. Because of the well thought out structure of the book, every chapter ends with good tips for further reading, books as well as online sources. However, due to its size and the many sub-topics they try to cover, the writers are unable to really explore all the (in-depth) different facets of these topics. Of course this is not the main objective of the writers, but it does make this book less applicable for some of my courses in organizational communication. Nevertheless, highly recommended for first-timers on the subject.

Mr Martijn Vlug-Mahabali
Department of Communication Science, University of Amsterdam
August 3, 2011

This book seems to fit my needs nicely and was written by numerous communication scholars.

Dr Katherine Thweatt
Communication Dept, West Virginia Wesleyan College
April 10, 2011

Wallace V. Schmidt

Roger N. Conaway

Roger N. Conaway (Ph.D., Bowling Green State University; M.A., Stephen F. Austin State University) teaches organizational communication, advanced interpersonal communication, listening, and freedom of speech. His research interests include business communication, intercultural and organizational communication, and interviewing. He is the co-author of Results-Oriented Interviewing: Principles, Practices, Procedures (Allyn & Bacon/Pearson Education) and is Past President of the Association of Business Communication—Southwest Region.. More About Author

Susan S. Easton

Susan Easton (Ph.D., Florida State University; M.S., Syracuse University; B.A., State University of New York at Oswego) is an internationally known expert on group dynamics and work teams. Her research interests include virtual communication, geographically dispersed work teams, and systems thinking. Widely published in the area of online/distance learning, Dr. Easton has also consulted for such companies as Nike, General Electric, PricewaterhouseCoopers, Walt Disney Co., Lockheed Martin, University of Central Florida, and Hyatt Hotels. She regularly teaches courses in small groups and work teams, strategic change and communication, and... More About Author

William J. Wardrope