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Communicating Environmental Risk in Multiethnic Communities
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Communicating Environmental Risk in Multiethnic Communities



December 2003 | 272 pages | SAGE Publications, Inc
Communicating Risk in Multicultural Communities examines methods governmental agencies use to inform multicultural communities of risks that either do or may affect their lives. The authors explore the nature of natural hazards (earthquakes, floods, etc.) and technological dangers (hazardous waste, nuclear power plants, etc.), develop a model for understanding people's reaction to risk messages (Do they evacuate when the weather dictates as much? Do they protest the impending construction of a nuclear power plant?), and demonstrate how effective strategies for disseminating risk messages can be devised.
 
1. Risk Communication, Culture, and Ethnicity
Risk Communication in Environmental Hazard Management  
Risk Communication, Ethnicity, and Culture  
 
2. Theoretical Bases of Risk Communication
Social Influence  
Theories of Behavioral Evaluation and Choice  
Theories That Integrate Social and Cognitive Processes  
The Protective Action Decision Model  
 
3. Disaster Warnings as Risk Communication
Protective Action Decisions  
Situational Influences on Disaster Response  
Warning Compliance and Spontaneous Response  
Warning Multiethnic Communities  
 
4. Hazard Awareness as Risk Communication
Household Hazard Adjustment Decisions  
Situtational Influences on Hazard Adjustment  
 
5. Approaches to Influencing Hazard Adjustment Adoption
The Context of Evnironmental Risk Communication  
Risk Communication During the Continuing Hazard Phase  
Risk Communication During an Escalating Crisis or Emergency Response  
 
References
 
Index
About the Authors  

"The authors have extensive practical and research experience in catastrophic event management of both natural and technological hazards, and cite their research findings throughout the book. This is both a guidance document for practitioners and a research compilation. . . . The book includes an extensive list of well-chosen references."

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Michael K. Lindell

Ronald W. Perry

Ronald W. Perry earned the Ph.D. in Sociology at the University of Washington in 1975. He specializes in emergency management and disaster research and worked for a National Laboratory (Battelle Institute) prior to his 1983 appointment as Professor of Public Affairs at Arizona State University. He has published twenty books on different aspects of emergency preparedness and comprehensive emergency management and more than 125 referred journal articles.... More About Author

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