Cases in Public Relations Strategy
- Burton St. John III - University of Colorado Boulder, USA
- Diana Knott Martinelli - West Virginia University, USA
- Robert S. Pritchard - University of Oklahoma, USA, Ball State University, USA
- Cylor Spaulding - Cal State University, Fullerton, USA
Public Relations
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field.
Give your students the SAGE edge!
SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn.
Supplements
- Test bank provides a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students' progress and understanding.
- Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
- Sample course syllabi for semester and quarter courses provide suggested models for structuring your courses.
- Multimedia content includes third-party video, audio, and web links that appeal to diverse learners.
- Chapter and Case Summaries summarize key concepts and cases by chapter to help you prepare for lectures and class discussions.
- Case Study Resources includes a resource guide for instructors teaching the case course the first time, links to award-winning cases, chapter activities, and sample long-term projects students can undertake to facilitate a deeper exploration of public relations.
- Chapter and Case summaries reinforce the most important material
- Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
- Multimedia content includes third-party video, audio, and web links that appeal to diverse learners.