Cases in Entrepreneurship
The Venture Creation Process
- Eric Morse - The University of Western Ontario, CANADA
- Ronald K. Mitchell - Texas Tech University, USA
Cases in Entrepreneurship is the first book to be based upon a cognitive framework of entrepreneurship. This casebook has been organized based on the following concepts:
- Searching for ideas;
- Screening those ideas for business opportunity;
- Planning how to exploit the opportunity;
- Financing the opportunity;
- Setting up / Starting up the business;
- Growing the business;
- Harvesting the value created in the business.
The cases are detailed and relevant to our context
This book provides case studies from a wide variety of enterprises and situations which can be used to enrich any curriculum. They can be used as discussion topics in seminars and as examples for illustration.
Great combination of text based perspective, followed by unusual and likely to be completely unknown cases, providing intrigue and expansion. Using completely unknown cases sets up great opportunities for higher levels of engagement in the classroom.
need cases related with asia business
Very useful and insighful cases, great success among the students in the Masters module on Eco-Social Entrepreneurship. I will strongly reccommend it again.
Excellent source of information for
teachers and students!