You are here

Case Studies in Organizational Communication

Case Studies in Organizational Communication
Ethical Perspectives and Practices

Second Edition
Edited by:
  • Steve May - The University of North Carolina at Chapel Hill, USA

January 2012 | 384 pages | SAGE Publications, Inc
This book integrates ethical theory and practice to help strengthen readers' awareness, judgment and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

This volume is a crucial step toward addressing ethical issues, providing a rich and diverse overview of an increasingly important concern for organizations in contemporary society.

Key Features:

• explores some of the most important examples of organizational ethics today: case studies include discussions of dilemmas faced by NASA, Coca-Cola, Mitsubishi, Wal-Mart, the Catholic Church, the war in Iraq, and the tobacco and pharmaceutical industries

• examines a range of ethical dilemmas in diverse organizations: the cases look at a variety of emerging issues in the workplace, such as work/family balance, racism, sexual harassment, offshoring and telecommuting

• offers greater coherence and structure than other case books: the consistent case structure allows instructors and students greater opportunity to compare and contrast cases on comparable terms.

In addition, the book includes extensive instructional materials, often neglected in other case study books. Instructors unfamiliar with the cases are provided with additional pedagogical materials, including a case summary and discussion questions.

Designed for advanced undergraduate and graduate courses in Organizational Communication, this book will be an invaluable resource not only for students but also for anyone interested in ethics, in general, and in organizational ethics, specifically.

List of Tables and Figures
Steve May
Introduction: Ethical Perspectives and Practices
Part I: Alignment
Katherine Russell, Megan Dortch, Rachel Gordon, and Charles Conrad
Case Study 1. Ethical Dilemmas in the Financial Industry
Caryn E. Medved and David R. Novak
Case Study 2. The Ethics of the "Family Friendly" Organization: The Challenge of Policy Inclusiveness
Edward C. Brewer
Case Study 3. Managing the Ethical Implications of the Big Box: The Walmart Effect
Michelle Amazeen
Case Study 4. Just Window Dressing? The Gap (RED) Campaign
Part II: Dialogic Communication
Anna Turnage and Joann Keyton
Case Study 5. Ethical Contradictions and E-Mail Communication at Enron Corporation
Rebecca J. Meisenbach and Sarah B. Feldner
Case Study 6. Toyota - Oh, What a Feeling, or Oh, What a Mess? Ethics at the Intersection of Industry, Government, and Publics
Shari R. Veil and Aimei Yang
Case Study 7. Sanlu's Milk Contamination Crisis: Organizational Communication in Conflicting Cultural, Economic, and Ethical Context
Rahul Mitra
Case Study 8. What About the People in the "People's Car"? Tata Motors Limited and the Nano Controversy
Part III. Participation
Dean E. Mundy
Case Study 9: Resistance and Belonging: The Chicago Blackhawks and the 2010 Chicago Annual Pride Parade
Jeanette Wenig Drake
Case Study 10: Is Agriculture Spinning Out of Control? A Case Study of Factory Farms in Ohio: Environmental Communication, News Frames, and Social Justice
Joann Keyton, Paula Cano, Teresa L. Clounch, Carl E. Fischer, Catherine Howard, and Sarah S. Topp
Case Study 11: Ethical Storm or Model Workplace?
Natalie Nelson-Marsh
Case Study 12: Gaming the System: Ethical Challenges in Innovative Organizations
Part IV: Transparency
John Llewellyn
Case Study 13. Reward, Identity and Autonomy: Ethical Issues in College Athletics
Alexander Lyon and Mark Ricci
Case Study 14. The Case of Wyeth, DesignWrite, and Premarin: The Ethics of Ghostwriting Medical Journal Articles
Loril M. Gossett
Case Study 15. Fired Over Facebook: Issues of Employee Monitoring and Personal Privacy on Social Media Websites.
Roxana Maiorescu
Case Study 16. Daimler's Bribery Case
Part V: Accountability
Elaine M. Brown
Case Study 17. The Deepwater Horizon Disaster: Challenges in Ethical Decision Making
Hamilton Bean
Case Study 18. Outsourcing U.S. Intelligence
Alyssa Grace Millner and Timothy L. Sellnow
Case Study 19. Silence in the Turmoil of Crisis: Peanut Corporation of America's Response to Its Sweeping Slamonella Outbreak
Kendra Dyanne Rivera and Sarah J. Tracy
Case Study 20. Patrolling the Ethical Borders of Compassion and Enforcement
Part VI: Courage
Jane Stuart Baker and Lu Tang
Case Study 21. Google?s Dilemma in China
Ryan S. Bisel and Joann Keyton
Case Study 22. Speaking Up Is Not an Easy Choice: Boatrocking as Ethical Dilemma
Elizabeth A. Williams
Case Study 23. The Aftermath of Scandal: Picking Up the Pieces of a Shattered Identity
George Cheney
Afterword - Casework and Communication About Ethics: Toward a Broader Perspective on Our Lives, Our Careers, Our Happiness, and Our Common Future
Author Index
Subject Index
About the Editor
About the Contributors

The course including ethical decision-making has to be reshuffled for now, but in the future I will definitely use the book as a source for supporting material.

Dr Amélie Gourdon
Kingston Business School, Kingston University
October 3, 2013

Excellent supplement to text I'm using. Offers in depth case studies and addresses evaluation using critical thinking.

Is there any instructor material available?

Mrs Mary Jo Nead
Speech Communication Dept, Thomas More College
April 11, 2013

This book provides an effective way to engage students into theory. The cases presented can also be further analysed using a plethora of approaches, which makes it a useful teaching tool.

Ms Chrysavgi Sklaveniti
Dept of Management (Grad Sch of Bus), Strathclyde University
April 10, 2013

This book will be particularly helpful for students who have an interest in communication. I will also use it to supplement my lectures with examples in class. The book is very well laid out, engaging in its detail with signposting to further material for those students who wish to read more.

Ms Victoria Pagan
Business School, Newcastle University
March 26, 2013

Matched with course design- practical and applied pedagogy for studying ethical issues and communication in everyday life.

Dr Kendra Rivera
Department of Communication, California State University - San Marcos
October 10, 2012

Sample Materials & Chapters


Case Study 1

Case Study 3


Steve May

Steve May (Ph.D., University of Utah, 1993) is Associate Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He is a Leadership Fellow at the Institute for the Arts and the Humanities, an Ethics Fellow at the Parr Center for Ethics, and a researcher and ethics consultant for the Ethics at Work program at the Kenan Institute for Ethics He is co-editor, with George Cheney and Debashish Munshi, of The Handbook of Communication Ethics and, with Oyvind Ihlen and Jennifer Bartlett, of The Handbook of Communication and Corporate Social Responsibility. His organizational communication research... More About Author

Also available as a South Asia Edition.

Purchasing options

Please select a format:

ISBN: 9781412983099

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.