Business Planning and Market Strategy
- E.K. Valentin - Eccles Research Fellow and Professor of Marketing and Management, John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA
Business & Management
Entrepreneurial Market Strategy and Business Planning covers all the essential topics found in most planning texts, guidelines, and templates. However, it also provides insights not found in other planning texts – insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed in a world that is becoming increasingly competitive.
This brief book keeps the fun in planning but not by dumbing down the planning process and planning issues. Instead, it concisely lays out critical issues and affords insights into their resolution. It tells intelligent readers not only what they should look at and do, but also what they should look for and why. Rather than reducing the planning process to a mechanistic, step-by-step “how to” instructions, this text provides practical guidelines for applying strategic management and marketing concepts to business planning. This text aims to help readers identify critical issues and think about them deliberately so they can make informed, sound, defensible strategic decisions. Further, it depicts marketing and business plans as proposals that must be backed by compelling logic and coherent arguments, something that can be accomplished by making strategic decisions throughout the process.
Unfortunately this book did not address the issues I required in the class. I was approaching business development from the perspective of within organizations. Whereas this book seems to focus on new business planning.
A great concise text that puts all the information at your fingertips.
Good book to guide students throught the planning process integrated in the strategy.
An interesting and practical approach is adopted in this textbook.
Fantastic book what i have been looking for.
very useful textbook
Critical issues regarding Business planning are set out and the experience of the author makes this a great way for students to increase there understanding on methods to maintain competitive advantage.
I find it particulary interesting by revisiting basic estrategic tools and give new advancing perspectives