You are here

Business Planning and Market Strategy

Business Planning and Market Strategy

  • E.K. Valentin - Eccles Research Fellow and Professor of Marketing and Management, John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA

Other Titles in:
Business & Management

March 2014 | 272 pages | SAGE Publications, Inc

Entrepreneurial Market Strategy and Business Planning covers all the essential topics found in most planning texts, guidelines, and templates. However, it also provides insights not found in other planning texts – insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed in a world that is becoming increasingly competitive.

This brief book keeps the fun in planning but not by dumbing down the planning process and planning issues. Instead, it concisely lays out critical issues and affords insights into their resolution. It tells intelligent readers not only what they should look at and do, but also what they should look for and why. Rather than reducing the planning process to a mechanistic, step-by-step “how to” instructions, this text provides practical guidelines for applying strategic management and marketing concepts to business planning. This text aims to help readers identify critical issues and think about them deliberately so they can make informed, sound, defensible strategic decisions. Further, it depicts marketing and business plans as proposals that must be backed by compelling logic and coherent arguments, something that can be accomplished by making strategic decisions throughout the process.

Introduction to Part I
Chapter 1 - Business Planning and Market Strategy in a Nutshell
Chapter 2 - Market Strategy: The Business Plan's Cornerstone
Chapter 3- Devising a Business Model
Chapter 4 - Getting a Handle on Costs and Financial Prospects
Chapter 5 - Strategic Business Planning from Top to Bottom
Chapter 6 - Managing the Planning Process
Introduction to Part II
Chapter 7 - Creating Shareholder Value by Creating Customer Value
Chapter 8 - Situation Analysis Concepts and Frameworks
Chapter 9 - Reporting Situation Analyses
Chapter 10 - Coping with Uncertainties
Chapter 11 - Projecting Financial Results and Needs
Introduction to Part III
Chapter 12 - Writing and Pitching a Business Plan
Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
Chapter 14 - Monitoring Performance
Appendix: A Sample Plan for Lynn’s Hair in Style

Unfortunately this book did not address the issues I required in the class. I was approaching business development from the perspective of within organizations. Whereas this book seems to focus on new business planning.

Dr James Cunningham
Management, Robert Gordon University
May 5, 2015

A great concise text that puts all the information at your fingertips.

Mr Paul Matthews
Business Administration , University College Birmingham
April 22, 2015

Good book to guide students throught the planning process integrated in the strategy.

Mr Joaquim M. Silva
Marketing , University of Minho
November 5, 2014

An interesting and practical approach is adopted in this textbook.

Mr Rajesh Sharma
Department of Business & Law, Croydon College
October 14, 2014

Fantastic book what i have been looking for.

Mr Troels Møller
Danish Academy of Business & Technology , Danish Business Academy
August 22, 2014

very useful textbook

Dr Hanan Arnous
Department of Marketing, American Univ. of Kuwait
July 10, 2014

Critical issues regarding Business planning are set out and the experience of the author makes this a great way for students to increase there understanding on methods to maintain competitive advantage.

Mr Daniel Russell
Business Management, Organisational Learning Centre
June 5, 2014

I find it particulary interesting by revisiting basic estrategic tools and give new advancing perspectives

Professor Alvaro Dias
Management, Instituto Superior de Gestão
May 28, 2014

Sample Materials & Chapters

Chapter 1

Erhard K. Valentin

E. K. Valentin is an Eccles Research Fellow and Professor of Marketing and Management in the John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah. He earned his Ph.D. from the University of Utah in 1979 and has taught M.B.A. courses in marketing and market strategy, as well as undergraduate courses in marketing, strategic management, business research, and statistics. His research has been cited in The Wall Street Journal, and more than 50 of his articles and cases have appeared in various scholarly publications. In addition to teaching, he has been active in consulting.Dr.... More About Author

Also available as a South Asia Edition.

Purchasing options

Please select a format:

ISBN: 9781452282152

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.