Business Communication Today
- Sushil Bahl - ISBM School of Communication, Pune
Other Titles in:
Management Communication
Management Communication
July 1996 | 200 pages | SAGE Response
This practical book provides a comprehensive account of personal and business communication in India's organizational and technological environment. Topics discussed include: the various forms of communication; ways of developing effective communication; how to choose the right medium of communication; the impact of information technologies on communication; the qualities of an effective communicator; and international and cross-cultural communication practices.
| Foreword | Hrishikesh A Mafatlal |
| Preface |
| Business Communication: What it is All About |
| Forms of Business Communication |
| Design for Effective Communication |
| What Should Be Communicated. And When |
| Putting Ideas Together for Communication |
| How to Communicate Effectively |
| Key Audiences in Business Communication |
| Verbal Communication |
| Non-verbal Communication |
| Written Communication |
| Using the Right Medium |
| Other Tools in Business Communication |
| Impact of Information Technology on Communication |
| Communication, Culture and Development |
| Qualities of an Effective Communicator |
| Requirements for the Future |
| Bibliography and Select Readings |
| Index |