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Business Communication Today
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Business Communication Today

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Management Communication
July 1996 | 200 pages | SAGE Response
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This practical book provides a comprehensive account of personal and business communication in India's organizational and technological environment. Topics discussed include: the various forms of communication; ways of developing effective communication; how to choose the right medium of communication; the impact of information technologies on communication; the qualities of an effective communicator; and international and cross-cultural communication practices.
Foreword

Hrishikesh A Mafatlal
Preface

 
Business Communication: What it is All About

 
Forms of Business Communication

 
Design for Effective Communication

 
What Should Be Communicated. And When

 
Putting Ideas Together for Communication

 
How to Communicate Effectively

 
Key Audiences in Business Communication

 
Verbal Communication

 
Non-verbal Communication

 
Written Communication

 
Using the Right Medium

 
Other Tools in Business Communication

 
Impact of Information Technology on Communication

 
Communication, Culture and Development

 
Qualities of an Effective Communicator

 
Requirements for the Future

 
Bibliography and Select Readings

 
Index

 

Sushil Bahl

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ISBN: 9780803993211
₹395.00

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