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Business Analytics
Applied Modelling and Prediction

  • James Abdey - London School of Economics & Political Science, UK
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November 2023 | 704 pages | SAGE Publications Ltd
Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.

Key features include:
• Clear signalling of introductory, intermediate and advanced content
• An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data
• Motivational cases throughout showing how the theory relates to real life
• A wide variety of end-of-chapter exercises to test your understanding of the topics covered
• Online examples and datasets to help you master your analytics skills through hands-on learning

Lecturers also have  access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.

Business Analytics: Applied Modelling and Prediction
 is suitable for undergraduate and postgraduate students of Business Analytics.

Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).
 
Chapter 1 Decision-making Under Uncertainty
 
Chapter 2 Descriptive Statistics
 
Chapter 3 Data Visualisation
 
Chapter 4 Probability
 
Chapter 5 Probability Distributions
 
Chapter 6 Decision Tree Analysis and Game Theory
 
Chapter 7 Sampling and Sampling Distributions
 
Chapter 8 Opinion Research
 
Chapter 9 Estimation
 
Chapter 10 Hypothesis Testing
 
Chapter 11 Bivariate Analysis
 
Chapter 12 Analysis of Variance
 
Chapter 13 Linear Regression
 
Chapter 14 Multiple Regression
 
Chapter 15 Time-series Analysis and Forecasting
 
Chapter 16 Discriminant Analysis
 
Chapter 17 Factor Analysis
 
Chapter 18 Cluster Analysis
 
Chapter 19 Constrained Optimisation Models
 
Chapter 20 Monte Carlo Simulation
 
Appendix A Common Excel Functions
 
Appendix B Compendium of Probability Distributions

James Abdey

Dr James Abdey is an Associate Professorial Lecturer (Education) in Statistics having gained his PhD in 2010 from LSE, asking `To p, or not to p?'! He teaches the Department's large service-level undergraduate courses in mathematical statistics and quantitative methods, as well as elective courses in market research. His research interests include market research techniques and forensic statistics - the interplay of statistics and the law. James has been closely involved with the University of London International Programmes for a number of years, for which he serves as Associate Academic Director, and helped launch the BSc Data Science... More About Author

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