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Building Evaluation Capacity

Building Evaluation Capacity
Activities for Teaching and Training

Second Edition

September 2015 | 448 pages | SAGE Publications, Inc
The Second Edition of Building Evaluation Capacity provides 89 highly structured activities which require minimal instructor preparation and encourage application-based learning of how to design and conduct evaluation studies. Ideal for use in program evaluation courses, professional development workshops, and organization stakeholder trainings, the activities cover the entire process of evaluation, including: understanding what evaluation is; the politics and ethics; the influence of culture; various models, approaches and designs; data collection and analysis methods; communicating and reporting progress and findings; and building and sustaining support. Each activity includes an overview, instructional objectives, minimum and maximum number of participants, range of time required, materials needed, primary instructional method, and procedures for facilitators to help learners in the most common evaluation practices.
1. Overview of Evaluation
Definition of Evaluation

Evaluation Logic

Types of Evaluation

History of Evaluation

Evaluation Versus Research


2. The Politics and Ethics of Evaluation Practice
The Politics of Evaluation Practice

The Ethics of Evaluation Practice


3. Culture and Evaluation


4. Focusing the Evaluation

5. Evaluation Models, Approaches, and Designs
Evaluation Models and Approaches

Evaluation Designs

Return-on-Investment Designs

References and Resources

6. Issues of Validity and Sampling
Reliability and Validity


References and Additional Resources

7. Collecting Evaluation Data
Choosing Among Data Collection Methods

Surveys and Questionnaires

Individual and Focus Groups Interviews

Observation and Archival Data


8. Analyzing Evaluation Data
Qualitative Data Analysis

Quantitative Data Analysis


9. Communicating and Reporting Evaluation Processes and Findings
Why Communicate and Report?

Who Are Your Communicating and Reporting Stakeholders?

When and Why Are You Communicating and Reporting?


10. Managing the Evaluation
Developing an Evaluation Budget

Anticipating and Handling Evaluation Challenges


11. Building and Sustaining Support for Evaluation
References and Resources

12. Reflections on Learning


Data Set #68 and #69
The following resources are available upon request. Contact your sales representative today!
Data sets #68 and #69 accompany exercises in the book.

The revised text provides an informative discussion about a range of evaluation topics and thoughtful structured activities related to each topic. The structured activities provide an opportunity to learn more about and reflect on each topic, resulting in one of the most unique and useful texts on evaluation in terms of content and design.

Ronald L. Jacobs
University of Illinois at Urbana-Champaign

This book is a go-to resource for anyone teaching program evaluation—professors designing formal coursework, trainers conducting professional development, and staff members seeking to build evaluation capacity in their organization. Each chapter provides detailed lesson plans (including time estimates, materials needed, and appropriate handouts) that should empower even novice facilitators to adapt the activities for use in their practice. The expanded content is a welcome addition to a field that increasingly seeks to build evaluation capacity at multiple levels in organizations.

Jean A. King
University of Minnesota

Building evaluation capacity is the largest challenge facing the evaluation profession. There's no better book on how to do it. Practical, clear, relevant, and useful. Engage in these activities, capacity will be built, and evaluations will be useful.

Michael Quinn Patton
Author of Utilization-Focused Evaluation

Preskill and Russ-Eft have created a gem with their Second Edition. It takes readers on a systematic journey through evaluation that provides clearly defined and engaging activities that develop the knowledge and skills needed to be a successful evaluator. Those who already own the first edition will find this new edition contains eighteen additional activities that allow them to provide even more comprehensive development to their students, employees and peers. Whether working cover-to-cover, or dipping into sections throughout the book, readers are guaranteed to find proven activities that can be trusted to develop evaluators of all levels.

Darren Short
Director, People Development, GoDaddy; Former President, Academy of Human Resource Development (2012-2014)

Preskill and Russ-Eft have collected an impressive number of useful and evocative activities to build the capacity of current and future program evaluators. Teachers of program evaluation and professional evaluators will find this excellent compendium of ideas and wisdom about evaluation an essential toolkit for their library.

Karen E. Watkins
The University of Georgia

Sample Materials & Chapters

Data Set

Hallie Sue Preskill

Hallie Preskill, PhD. is a Managing Director with FSG, a global nonprofit strategy, evaluation, and research consulting firm (since 2009), and leads the firm’s Strategic Learning and Evaluation practice. In her role as a senior advisor, she works on a wide variety of evaluation and learning projects. Sample clients include the Kresge Foundation, MasterCard Foundation, Knight Foundation, The California Endowment, Missouri Foundation for Health, Norlien Foundation, Packard Foundation, Northwest Area Foundation, Blue Shield of CA Foundation, Robert Wood Johnson Foundation, the Bill and Melinda Gates Foundation, and the W.K. Kellogg Foundation... More About Author

Darlene Russ-Eft

Darlene Russ-Eft, Ph.D., is Professor Emeritus of Adult and Higher Education, College of  Education, Oregon State University (OSU).  She received her BA from the College of Wooster in psychology and her MA and PhD from University of Michigan in cognitive psychology.  She worked for international training companies as director of research before joining OSU, where she teaches doctoral and master’s courses to senior leaders and practitioners.  Her research focuses on issues related to leadership development and HRD program evaluation.  Her most recent book is titled Managing Social Science Research (2017, Wiley).... More About Author

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ISBN: 9781483334325