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Broadcast News Producing

Broadcast News Producing

July 2012 | 232 pages | SAGE Publications, Inc
Broadcast News Producing goes behind the camera and exposes readers to the process of news production from the creation of story ideas to the presentation on air. From a broad theoretical perspective to a direct 'how to' of putting together a newscast, this book covers news producing for television, radio, and the Internet. In addition, the book discusses critical issues facing today's producers, including newsroom leadership, staff management, resource management, newsroom relationships and career planning. Broadcast News Producing is designed for anyone who wants to work in today's broadcast news industry and is an ideal text for any Mass Communication or Journalism course on broadcast news.
Chapter 1- What is a Producer?
Newsroom Structure

What Else Does a Producer Do?

The Producer's Role in the Newsroom

Thinking More About It

Chapter 2- Producing Today's News
The Evolution of News Producing

Network News

Implications for Local Producers

Thinking More About It

Chapter 3- The Producing Process
Story Ideas and Value


Skeleton Rundowns

Blocks and Stacking

Finishing Strong


In the Control Room

Thinking More About It

Chapter 4- Writing


Thinking More About It

Chapter 5- Producing for Television
Alternative News Formats

Alternative News Strategies

Breaking News


Thinking More About It

Chapter 6- Weather and Sports


Thinking More About It

Chapter 7- Producing for Radio and the Internet

The Internet

Thinking More About It

Chapter 8- Surviving the Newsroom
Theories X, Y and Z

Newsroom Relationships

Personal Relationships

Thinking More About It

Chapter 9- Issues in Producing
Quality vs. Ratings

Live Reporting

News Cutbacks

Market Size



Thinking More About It

Chapter 10- The Job Market
Finding a Producing Job

The Job Search Process


Thinking More About It


"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."

Dr. Joe Foote
Arizona State University and Past President of the Association for Education in Journalism and Mass Communication

"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."

Beth E. Barnes
University of Kentucky

Bradley Edward Schultz

Dr. Brad Schultz is an Assistant Professor of Journalism at the University of Mississippi, where he teaches Broadcast News and Sports Broadcasting. Before entering academia, he spent 15 years in local television news at different stations around the country. His experience includes anchoring, reporting, producing, writing, editing, photography and management. Schultz has won awards from the Oklahoma Associated Press and the Cleveland Press Club for reporting and producing. His first book, Sports Broadcasting, came out in 2001. More About Author

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ISBN: 9781412906715

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