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Brand Bollywood

Brand Bollywood
A New Global Entertainment Order

First Edition

Other Titles in:
Cultural Studies | Film & Cinema

October 2006 | 228 pages | SAGE India
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

This book…is a roadmap for the fast-changing entertainment landscape of the country. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise.

The Pioneer

Derek Bose

Derek Bose is a senior journalist and film jurist. He is also the group editor with a leading publishing house in Mumbai, which publishes lifestyle magazines. He has worked as Features Editor with the Press Trust of India, as International Editor for Indian Express and as the South Asia correspondent with Asian Leader, a leading British newspaper. He has been extensively published in various journals and has officiated on the jury of several national and international film festivals. His authored books include Bollywood Unplugged: Deconstructing Cinema in Black and White; Kishore Kumar: Method in Madness; Bollywood Uncensored: What You Don... More About Author

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ISBN: 9780761935346

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