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Mediation Analysis
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Mediation Analysis



April 2008 | 104 pages | SAGE Publications, Inc
Social science data analysts have long considered the mediation of intermediate variables of primary importance in understanding individuals' social, behavioural and other kinds of outcomes. In this book Dawn Iacobucci uses the method known as structural equation modeling (SEM) in modeling mediation in causal analysis. This approach offers the most flexibility and allows the researcher to deal with mediation in the presence of multiple measures, mediated moderation, and moderated mediation, among other variations on the mediation theme. The wide availability of software implementing SEM gives the reader necessary tools for modeling mediation so that a proper understanding of causal relationship is achieved.
 
List of Figures and Tables
 
About the Author
 
Series Editor's Introduction
 
Acknowledgments
 
1. Introduction to Mediation
 
2. Mediation Analysis Basics
 
3. Mediation With Structural Equations Modeling: The Measurement Model
 
4. Mediation With Structural Equations Modeling: The Structural Model
 
5. Advanced Topics
 
6. Conclusions
 
Appendix: Commands for Fitting SEM Mediation Models via SAS, EQS, and AMOS
 
References
 
Index

Good book, with a nice and simple explanation of the mediation processes.

Dr Ricardo Barroso
Dept of Education & Psychology, Univ of Tras os Montes & Alto Dolto
October 21, 2009

Dawn Iacobucci

Dawn Iacobucci is the E. Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University.  Previously she was the Senior Associate Dean for Owen (2008-2010), Professor of Marketing at the Kellogg School of Management, Northwestern University (1987-2004), the Coca-Cola Distinguished Professor of Marketing, Professor of Psychology and Head of the Marketing Department of the University of Arizona (2001-2002), and the John Pomerantz Professor of Marketing at Wharton, of the University of Pennsylvania (2004 to 2007). She received her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology... More About Author

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ISBN: 9781412925693
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