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Jalebi Management

Jalebi Management
All Stakeholders Can Enjoy a Bite

First Edition

Other Titles in:
Business & Management

May 2007 | 464 pages | SAGE Response
An important addition to the literature of management as a discipline, this pioneering book gives importance to the social dynamics of business organizations. An outcome of the author`s practical experience of over three decades in the global market, this book ably demonstrates the importance of paying attention to human culture, lifestyle and trends, while conducting business.

Marked by original thought, concepts, processes and graphics, it demonstrates that business organizations of today must be sensitive to the nuances of global social culture so as to bring about quantum growth. In particular, it establishes that there is no barrier between industry and society.



Take Off on Jalebi

Create Discomfort

Beauty of the Curse

The Jagged Edges I See in Business

Renovation and Innovation

Vital Space in Business

Generic Market Battlefield

Emotional Surplus Strategy

Her Subconscious Choice is Multi-dimensional, Not Statistics

Consumer Cold Revolution Singed by ReFinE Value Ladder

High Voltage Consumer Sensitivity

Think Victory



Jalebi Management, a provocative out-of-the-box management book based on critical social observation.

The Hindustan Times

Jalebi Management is a fascinating book only because it is written by someone who has never run companies….The essential premise of the book is pithy and true….This is a must read book and is a perfect ode to the humble jalebi

The Indian Express

This tantalizing read is for the ambitious global manager who wants to innovate and make it big in this increasingly complex world.

Incredible India

The book is simple, yet quite pervasive in both breadth and depth, that gives refreshing insights through the popular and powerful object called jalebi.


Shombit Sengupta

Shombit Sengupta is a global consultant on unique customer-centricity strategy to execution excellence for top management. He originated the concept of Emotional Surplus Delivery through creative business strategy and implementation, which provides value beyond the customer’s expectations. This motivates purchase and repurchase, and results in sustainable growth in the top and bottom lines of business organizations. A French national now, Shombit started life in a refugee colony outside Kolkata in divided Bengal. He left for Paris in 1973 with US$8 in his pocket. His education at the Government College of Art & Craft, Kolkata, and in... More About Author

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ISBN: 9788178297453