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Jalebi Management
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Jalebi Management
All Stakeholders Can Enjoy a Bite

First Edition

Other Titles in:
Business & Management

May 2007 | 464 pages | SAGE Response
An important addition to the literature of management as a discipline, this pioneering book gives importance to the social dynamics of business organizations. An outcome of the author`s practical experience of over three decades in the global market, this book ably demonstrates the importance of paying attention to human culture, lifestyle and trends, while conducting business.

Marked by original thought, concepts, processes and graphics, it demonstrates that business organizations of today must be sensitive to the nuances of global social culture so as to bring about quantum growth. In particular, it establishes that there is no barrier between industry and society.

Foreword

 
Introduction

 
Take Off on Jalebi

 
Create Discomfort

 
Beauty of the Curse

 
The Jagged Edges I See in Business

 
Renovation and Innovation

 
Vital Space in Business

 
Generic Market Battlefield

 
Emotional Surplus Strategy

 
Her Subconscious Choice is Multi-dimensional, Not Statistics

 
Consumer Cold Revolution Singed by ReFinE Value Ladder

 
High Voltage Consumer Sensitivity

 
Think Victory

 
Index

 

Jalebi Management, a provocative out-of-the-box management book based on critical social observation.

The Hindustan Times

Jalebi Management is a fascinating book only because it is written by someone who has never run companies….The essential premise of the book is pithy and true….This is a must read book and is a perfect ode to the humble jalebi

The Indian Express

This tantalizing read is for the ambitious global manager who wants to innovate and make it big in this increasingly complex world.

Incredible India

The book is simple, yet quite pervasive in both breadth and depth, that gives refreshing insights through the popular and powerful object called jalebi.

Sedme

Shombit Sengupta

Shombit Sengupta is a global consultant on unique customer-centricity strategy to execution excellence for top management. He originated the concept of Emotional Surplus Delivery through creative business strategy and implementation, which provides value beyond the customer’s expectations. This motivates purchase and repurchase, and results in sustainable growth in the top and bottom lines of business organizations. A French national now, Shombit started life in a refugee colony outside Kolkata in divided Bengal. He left for Paris in 1973 with US$8 in his pocket. His education at the Government College of Art & Craft, Kolkata, and in... More About Author

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ISBN: 9788178297453
₹895.00