You are here

International Business

International Business
Managing Globalization

November 2008 | 736 pages | SAGE Publications, Inc

"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'"

—John Stopford, Emeritus, London Business School

Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.

Key Features

  • Integrates business topics and environmental analysis into a strategic, global-local framework
  • Places current events in focus by covering history and geography as they affect international business
  • Includes a unique chapter on global industry and competitor analysis—a common business tool—but a topic not covered in other texts
  • Covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context
  • Focuses on corporate analysis, planning, and internationalization—vital corporate practices rarely covered in other textbooks
  • Includes both shorter and longer, more complex cases, thus appealing to both introductory and advanced courses

Accompanied by High-Quality Ancillaries
Instructor Resources on CD are available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243)

Intended Audience
International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.

PART ONE: The Globalization Process: Background, Causes and Effects
Chapter 1 The International Business Challenge


The International Business Challenge

The Diverse International Marketplace

The Changing International Marketplace

Responding to the International Business Challenge: How Executives Cope with Global Diversity and Change

From Cultural Ignorance to Cultural Understanding

Analytic Tools: The Multi-Disciplinary Nature of International Business

Globalization: Historic Background

Globalization: Definition and Components

The Exploration Era to 1500

1500-1900: The Colonial Era

1900-today: The Era of the Modern International Corporation

The Globalization Era Since 1980

The Major Catalysts of Post-1980 Globalization

Globalization and the Developing World

Reasons for Developmental Differences: The Diffusion Process in International Business

Diffusion Effects on Strategy Formulation and Implementation

International Business Topics and the Organization of this Text

Part 1 International Business: The Globalization Process

Part 2: International Business Analysis

Part 3: Managing Globalization: International Business Strategies

Key Points

Casette 1-1: The September 11 Tragedy: An International Business Perspective

Casette 1-2: The Internet: Revolutionizing International Business? Or not?

Chapter 2 Globalization and Worldwide Infrastructure Development

Global Infrastructure Development: UN Facilitators of International Business

United Nations Background

International Telecommunications Union (ITU)

International Civil Aviation Organization (ICAO)

Universal Postal Union (UPU)

International Maritime Organization (IMO)

UN Commission on International Trade Laws (UNCITRAL)

World Intellectual Property Organization (WIPO)

International Labor Organization (ILO)

International Court of Justice

Financial Infrastructures: International Monetary Fund

Floating Currencies: Supply and Demand Basics

Currency Convertibility and the IMF

World Trade Organization (WTO)

The Free Trade-Protectionism Debate

National Infrastructure Development: World Bank Group

Private Sector Infrastructure Developments

Regional Economic and Political Integration

Degrees of Integration: Types of Trade Blocs

Formation of Economic/Political Blocs: The Evolution of the EU

Key Success Factors in Regional Blocs: the European Union

Other Trade Blocs: Progress and Problems

Global Privatization and Deregulation Programs

National Privatization and Deregulation Programs

Industry and Company Effects

World Infrastructure Development and International Business Growth

Key Points

Casette 2-1: AIDS in Africa: Two Prescriptions -- Any Cure?

Casette 2-2: Free Trade for Steel? The Debate continues.

Casette 2-3: The Battle in Seattle and the Anti-Globalization Movement

Casette 2-4: Working with Exchange Rates and Exchange Rate Arrangements

Chapter 3 Globalization Effects on Country Institutions, People, Industries, Business and Consumers
Introduction: The Economic Development Process

Resource Bases for Industrialization

Economic Development Effects on Country Institutions and People

Changes in Country Institutions

The Diffusion of Modern Behaviors: Explaining Within-Country Variations in Behaviors through the Flexible Stereotype

Developmental Effects on Industry, Business Practices and Consumers

Developmental Effects on Industry Behaviors

Developmental Effects on Business Practices

Developmental Effects on Consumer Behavior

Country Development, Industrialization, Modernization, and Integration into the Regional and Global Economies

Stage 1: Traditional Pre-Industrial Societies

Stage 2: Industrialization and Modernization Processes

Stage 3: Post-Industrial Economies

Stage 4: Regionally and Globally-Involved Societies

Some Conclusions

Obstacles to Economic Development

Industrialization Process Impediments

Geographic Impediments

Ethnic and Linguistic Composition

Institutional Resistance to Change

Key Points

Casette 3-1: Transitioning to the market economy: The Case of Eastern Europe

Casette 3-2: Tradition and Modernization in Developing Pakistan

PART TWO: International Business Analysis

Chapter 4 Globalization and Regional Markets: Geopolitical Analyses
The Importance of Geopolitical Studies

Regional Development in the Worldwide Context

North America

Geographic Characteristics

Historical and Cultural Perspectives

Commercial History

Latin America

Geographic Characteristics

Historical and Cultural Perspectives

Commercial History

Western Europe

Geographic Characteristics

Historical and Cultural Perspectives

Commercial History

Eastern Europe

Geographic Characteristics

Historical and Cultural Perspectives

Commercial History

Middle East And Africa

Geographic Characteristics

Historical and Cultural Perspectives

Commercial History


Geographic Characteristics

Historical and Cultural Perspectives

Commercial History

Geopolitics and Strategy

Key Points

Casette 4-1: The Effects of Geography and History on Regional Development

Casette 4-2: Oil and the Middle East

Chapter 5 National Market Analysis

Essential Background

Historic Influences on National Culture Development

Geographic Influences on National Culture Development

Current Position Analysis

The Current Political Situation

The Current Economic Position

International Position: Analyzing Country Balance of Payments

How Managers use Balance of Payments Data

Commercial Analyses

Industry Analysis

Demand Analysis: Customer and Marketing Considerations

Supply Chain Analyses

Business Environment Analyses

Financial Aspects: Capital Markets, Taxation Policies and Currency Issues

Cultural Analyses

Key Points

Casette 5-1: The Japanese Economy—Historic Perspectives and Current Situation

Casette 5-2: Looking at Brazil in its Latin American Context

Casette 5-3: Comparing market profiles for the US, Brazil and China

Chapter 6 Analyzing Global Industries and Competitors

Worldwide Industry Analysis

Evaluations of Worldwide Market Demand

Assessing Industry Supply Chains

Industry Structure

Drivers of Industry Change

Financial Benchmarks

Key Success Factors

Global Competitor Analyses

Internal Assessments

External Assessments: Analyzing Competitor Operations

Using Market Opportunity and Competitive Analyses to Craft Global Strategies

Market Selection Strategies

Competitive Effects on Strategic Decision-Making

Key Points

Casette 6-1: Global Change and the Wine Industry

Casette 6-2: The Airbus – Boeing Global Rivalry

Part Three: Managing Globalization: International Business Strategies

Chapter 7 International Strategic Planning and Market Screening
Global Planning in the Chemical Industry

The International Planning Process


The Changing Environment of International Planning: Historic Perspectives

The Evolution of the International Corporate Planning Processes

Assessing the Corporate Position

Internal Assessments

External Assessments: The Marketplace Situation

External Assessments: Corporate and Industry Resource Deployments

Formulation of Strategic Plans

Subsidiary-Level Planning

Integrating National Plans into Regional and Global Strategies

The Benefits of Well-Executed Planning Processes

Market Screening and Risk Assessments

Political Risk

Economic Risks

Financial and Foreign Currency Risks

Operations Risk

Legal Risks

Taxation Risks

Security Risks

Business Risk Evaluation Methodologies

Special Case: Evaluating Emerging Markets

Long Term Planning: Scenario Analyses

Key Points

Casette 7-1: Strategic Planning at Benetton

Casette 7-2: Wal-Mart and Market Screening

Casette 7-3: Managing Risk in Emerging Markets

Internationalization and Globalization—Similar but Different

Internationalization and Globalization


Measuring Internationalization and Globalization

Advantages of Internationalization and Globalization

Disadvantages of Internationalization and Globalization

Internationalization, Globalization and Industry Strategies

Drivers of Corporate Internationalization and Globalization: Why Firms go Abroad

Market Drivers

Cost Drivers

Competitive Drivers

Government Drivers

A Major Globalization Facilitator: The Role of Information Technologies

Preparing the Company for Internationalization and Globalization

Focusing the Organization: Corporate Competencies

Focusing the Organization: Supply Chain Restructuring

Developing Leadership and Management Capabilities

Globalizing the Corporate Culture

Effects of Globalization

Industry Structure Effects

Organizational Structure Effects

Corporate Culture Effects

Relationships Between Strategies, Structures and Corporate Cultures

Financing International and Global Operations

Equity Options using Outside Financing

Equity Options using Internal Financing

Debt Options using External Financing

Debt Options and Internal Financing

Key Points

Casette 8-1: Four Companies go Global

Casette 8-2: Setting up a Multi-Lingual Website

Chapter 9 Market Entry and Servicing Strategies
Exporting Strategies

Indirect Exporting and Use of Trading Companies

Direct Exporting

Contractual Forms of Market Entry



Management Contracts

Contract Manufacturing

Co-Production Agreements

Investment Options for Servicing Foreign Markets: Joint Ventures, Acquisitions and Greenfield Operations

International Joint Ventures (IJVs)

Mergers and Acquisitions (M & A)

Greenfield Operations

Siting Research and Development Capabilities

Matching Market Servicing Strategies to Environmental and Corporate Needs

External factors

Internal Factors

Key points

Casette 9-1: Managing the International Joint Venture (IJV)

Casette 9-2: The Daimler-Chrysler Mega Merger

Chapter 10 Global and Multi-Market Strategies
Introduction: Booze and Money Go Global

Identifying and Developing Core Businesses

Internalizing the Core Strategy

Globalizing the International Strategy

Dealing with Competitors: Global and Multi-Market Competitive and Cooperative


Competitive Strategies

Cooperating with Competitors: Global Alliances

Global and Multi-Market Financial Strategies

Transfer Pricing Issues

Managing Foreign Currency Risks

Global Cash Management: Settling Corporate Subsidiary Accounts

Global and Multi-Market Financial Synergies

Administering Global Finances

Key Points

Casette 10-1: Global Branding, Rivalries and Organizational Practices

Casette 10-2: Making All the Right Moves: India’s Tata Group

Chapter 11 Global and Multi-Market Supply Chain Management
Global and Multi-Market Supply Chains: Integration Options

Environmental and Corporate Catalysts to Global and Multi-Market Supply Chain Development

Supplier-Manufacturer Integration: “Upstream Relationships”

International Manufacturing Systems and Supply Chain Management

Manufacturer-Distribution Linkages

Distributor-Customer Linkages: Electronic Data Interchange and Internet Systems

Integration Mechanisms for Global Supply Chains: IT, Managerial and New Product

Development Issues

Supply Chain Integration and Information Technologies

Creating Multi-Cultural Managers

Integrating Supply Chain and Human Resource Policies.

Global and Multi-Market New Product Development Strategies

De-Integrating the Global Supply Chain: Outsourcing Strategies

Strategic Advantages of Outsourcing

Strategic Disadvantages of Outsourcing

Outsourcing Individual Supply Chain Components: Pros and Cons.

Key Points

Casette 11-1: Constructing and Evaluating Global and Multi-Market Supply Chains

Casette 11-2: Evaluating outsourcing decisions

Chapter 12 Managing Cultural Differences
Negotiating face-to-face: When Culture Really Matters

High-Medium-Low Context Cultures: A Framework for Understanding Business and Interpersonal Behaviors

Low Context Behaviors

High context Behaviors

Medium Context Behaviors

Cultural Underpinnings of High-Medium-Low Context Behaviors – The “Whys”


Economic and Political System Effects

Social Forces

Intercultural Negotiations

Negotiating with US Businesspeople

Negotiating with the Japanese

Negotiating with Western Europeans

Negotiating with Asians

Negotiating with Middle Easterners

Negotiating with Eastern Europeans: The Russian Case

Organizing International Negotiations

Planning and Preparation

Conducting the Negotiation

Reaching an Agreement

Some Conclusions: What is a good negotiator?

Key Points

Casette 12-1: West meets East over the negotiation table : Contrasts and Causes

Chapter 13 Localization Strategies: Managing Stakeholders and Supply Chains
Getting to Grips with the real Chinese market

The Importance of Localization Strategies

The Need for Localization/Insider Strategies

Market Servicing Strategy and Localization Potential

Managing Local Stakeholder Relations

Building Government Relations

Building Business Community Relations

Environmental Groups


Public Relations and the Press

Supply Chain Management

The Benefits of Supply Chain Localization

Supplier Management

Managing Local Manufacturing Operations

Localizing Marketing Operations: Multinational Strategies

Managing Local Supply Chains: Management and Human Resource Issues

Management-Worker Relations

Key Points

Casette 13-1: Localization Strategies in Rural India

Casette 13-2: Child Labor—Is it a Matter of Perspective?

Casette 13-3: The Case of the Efficiency-Oriented Gringo



Instructor Resource Site
undefinedundefinedundefinedundefinedSome Instructor Materials include:
    1. Power points
    2. Useful articles, key word search terms, teaching suggestions (e.g. internet exercises)
    3. Key chapter diagrams for overheads
    4. Video suggestions
    5. Short Case discussion question answers
    6. Test questions

This book very thoroughly covers the IB field, with a specific focus on globablization.

The many case studies make it a great supplemental book for my class that focuses on FDI theories.

Dr Florence Villesèche
Dept Of International Economics & MGMT, Copenhagen Business School
March 27, 2015

This is a comprehensive, if somewhat dense text. It covers 'everything you need to know' about International Business well supported by short case studies from across the globe.

Mrs Paulette Toppin
University of Derby Online, Derby University
November 29, 2013

This book gives profound information on historical development of globalization (from exploration, to colonial and modern corporation era). It describes the most important international organisations, regional integration and economic development of separate countries. Different market entry strategies are analysed. The present book of John Hill provides the reader with valuable facts (about the topics stated before) that should be known by any decision maker in corporations. The theoretical analysis is kept, however, a bit limited.

Ms Maiia Deutschmann
Faculty of Business Admin and Economic, Viadrina European University
May 15, 2013

For students who have not experienced the ways in which the internationalisation of work impacts on organisations this book provides an illuminating guide to the different concepts that they may come across and how to accommodate those different idiosyncracies of different countries. Also very useful for managers taking their first assignment abroad.

Mrs Anita McGowan
Humanities , Croydon College
July 12, 2012

it's a good textbook but will be much better for postgraduate student here rather than our undergrads

Ms Yus aznita Ustadi
Faculty of Admin & Policy Studies, Mara University of Technology
December 14, 2011

The book handels a series of issues and historical challengers of international business. Gives interesting accounts of present business development.

Mrs Carla Sánchez Aguilar
Faculty of Economics, Georg-August University of Göttingen
July 19, 2011

I have recommended the same to my students for understanding Globalisation, International Trade, strategy and managing strategic alliances.

Mr Essa Ummar Sheriff
CMI, British Institute of Technology & E-commerce
March 29, 2011

module cancelled.

Mr Xiaoying Li
School of Management, St Andrews University
July 29, 2010

This text is easy to understand for Japanese students who are in the undergarduate 2~3 years

Professor De Silva Shanaka
Marketing, Otemon Gakuin University
June 21, 2010

The book is perfect because it has a strong managerial orientation. When you read it, you are always looking forward to read and learn more... it's ideal for students

Professor Donata Vianelli
Dipartimento di Economia e Tecnica Aziendale, University of Trieste
November 16, 2009

John Hill

Purchasing options

Please select a format:

ISBN: 9781412953641