Theory and Practice
- Ehud Menipaz - Chairman, The Ira Centre for Business, Ben Gurion University, Israel
- Amit Menipaz - Vice President, Structured Data, ebay
International Business & Management
What are the fundamental challenges and emerging trends of International Business today? What are the impacts of corporate social responsibility and the ever expanding use of digital technology on corporate strategies and executive decisions?
International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.
Current critical issues in international business are analyzed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the 'democratization' of competition worldwide, as well as applications of technology in a digital economy.
- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
- A dedicated companion website with material to support both lecturers and students.
With its truly international perspective, use of pedagogy and readable style, International Business is the perfect introductory text for any undergraduate student in an International Business course.
Any leader worth his or her salt today must be confident in a global marketplace. I had the privilege to work closely with Amit Menipaz for several years - he's a true world-class expert on both the theory and practice of global management
former CEO of Skype and Shopping.com
Required reading for the globalized manager. Many memorable international cases. Unpacks the issues that entrepreneurs, small business, corporate innovators, even social entrepreneurs need when they confront the reality of big business and the gazelles amongst the SMEs. Good features for continued learning too
Dr Howard Frederick
Professor of Entrepreneurship Education, Deakin University
Substantially global in its approach to the important area of international business, the book provides a complete coverage of all key issues in international business, including ways to leverage digital technologies and supply chains in the global context
Dr. Nelson M. Fraiman
Professor and Director, W. Edwards Deming Center for Quality, Productivity and Competitiveness, Columbia University
Comprehensive perspective on the subject with suitable cases. Parts could be updated as the text is aging in a rapidly changing business environment.
A good introductory text for undergraduate business students.
A very comprehensive textbook with recent data related to new challenges such as international digital marketing.
I highly recommend this book for any students in their final year of BA programme in international business or at MA level.
The book is a useful as a background reading on international business. Recommended for undergraduate students taking international business subjects.
a good introduction level primer that will help students untangle some of the myths and misunderstandings about working across boundaries
I love this book, but need a new edition for the 200 level International Business class that I team teach.
A concise Overview of an interesting Issue
A practical Overview
Excellent coverage of international business topics. Very easy read.