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Intellectual Property and Business

Intellectual Property and Business
The Power of Intangible Assets

First Edition
  • Rodney D. Ryder - Advisor, Ministry of Communications and Information Technology, Government of India, Lawyer and Partner with Scriboard—A full service commercial law firm
  • Ashwin Madhavan - Director, Enhelion Knowledge Ventures Pvt. Ltd

July 2014 | 318 pages | SAGE Response
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. 

The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
The Intangible Landscape—Understanding Core Concepts
Intellectual Property Approaches and Strategies
Intellectual Property—Defending Position
Intellectual Asset Management
Brand Protection and Management
Intellectual Property Risk Management
Intellectual Property Licensing
Franchising—Understanding the Mechanism
Royalty and Intellectual Property
Intellectual Property Valuation

Rodney D. Ryder

Rodney D Ryder is a leading technology, intellectual property, and corporate lawyer. He is the founding partner at Scriboard®. He is presently Advisor to the Ministry of Communications and Information Technology, Government of India on the implementation of the Information Technology Act, 2000. Mr. Ryder has been nominated as a “Leading Lawyer” in intellectual property, technology, communications, and media law by Asia Law, Who’s Who Legal, Asia Legal 500, among other international publications. He was named as one of Indian Lawyer 250’s “40 under 45” last year in recognition for his work. His second book, Intellectual Property and the... More About Author

Ashwin Madhavan

Ashwin Madhavan is Co-founder and Director of Enhelion Knowledge Ventures Pvt. Ltd., heading the Strategic Alliances and Operations team. He is also a lawyer at Scriboard—Advocates and Legal Consultants, where he advises clients on intellectual property, management, and information technology issues. He completed his law from Gujarat National Law University and an LLM in Technology Laws and Intellectual Property Laws from Dalhousie University, Canada. He is a founding member of Enhelion. His areas of expertise are domain names and cyber squatting, trademarks, copyrights, and information technology laws. He is a former member of the... More About Author

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ISBN: 9788132117919

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