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Behavioural Finance
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Behavioural Finance

  • Sujata Kapoor - Faculty, Jaypee Business School, Jaypee Institute of Information and Technology, Noida
  • Jaya Mamta Prosad - Faculty, Delhi Metropolitan Education (GGSIPU), Noida
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May 2019 | 408 pages | SAGE Texts

A comprehensive and well-structured textbook that provides a concrete foundation of the most essential elements of behavioural finance and related biases in a simple manner.

Designed as a core textbook for the students of finance, Behavioural Finance discusses the theoretical concepts of investment behaviour in the dynamic environment of financial markets. It explains the role and impact of psychological biases and sociological influences underlying the financial behaviour of both individual and institutional investors. Through the use of case studies and real-life examples, primarily from emerging economies like India, the book explores the psychology of individual investors and market experts such as financial analysts and portfolio managers. It discusses how key market players make decisions and shows that every behavioural inconsistency can cumulate to market anomalies.

The highlight of this book is the inclusion of contemporary issues such as the role of weather, emotional state of mind, religion and culture in investment decisions and the emphasis on upcoming areas in this discipline such as neurofinance and emotional finance.

Key Features

• Focuses on both past and contemporary research findings to simplify theories and concepts

• Provides psychological insights to investors and practitioners to identify their biases in financial decision-making process

• Module-based chapterization for better understanding of concepts

 
Preface
 
Acknowledgements
 
PART 1: BEHAVIOURAL FINANCE: FOUNDATIONS AND KEY CONCEPTS
 
History of Behavioural Finance
 
Foundations 1: Traditional Finance Theories
 
Foundations 2: Behavioural Finance Theories
 
Neurofinance
 
PART 2: BEHAVIOURAL BIASES
 
Introduction to Behavioural Biases
 
Heuristic-Driven Biases Illustrated
 
Frame-Dependent Biases Illustrated
 
PART 3: MARKET FORCES
 
Market Inefficiency
 
Investment Strategies: Meanings and Types
 
PART 4: EMOTIONAL AND SOCIAL FORCES
 
Emotional Finance
 
Social Influences and Moods
 
PART 5: INSTITUTIONAL INVESTORS’ BEHAVIOUR
 
Behavioural Biases of Institutional Investors: Theoretical Underpinnings
 
Demystifying Behavioural Biases of Portfolio Managers, Financial Analysts, Financial Planners and Advisors
 
PART 6: PRACTICAL APPLICATIONS OF BEHAVIOURAL FINANCE
 
Behavioural Corporate Finance
 
The Psychology and Mechanism of Financial Planning
 
PART 7: THE WAY FORWARD
 
Future Direction
 
Index

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Sujata Kapoor

Sujata Kapoor, a PhD in corporate finance, is working as an assistant professor with Jaypee Business School. She has more than a decade of academic experience. Currently, she is serving as Area Chair (Finance) at Jaypee Business School, Noida, and is responsible for handling various advance courses in finance. Academically, she has earned MBA (finance), MCom and BCom (Hons) from prestigious institutes in India. She has to her credit various publications in international journals (ABDC category) such as Managerial Finance (B), Review of Behavioral Finance (B), Qualitative Research in Financial Markets... More About Author

Jaya Mamta Prosad

Jaya Mamta Prosad has a PhD in behavioural finance. She has various research papers and book chapters to her credit in reputed national and international journals including Review of Behavioural Finance, Qualitative Research in Financial Markets, Global Business Review, Procedia Computer Science and IGI Global publications. She has also presented her research work at various international conferences such as India Finance Conference (by IIM A, B, C) and International Conference on Economics and Financial Research (by IEDRC, Singapore). Presently, she is teaching finance courses at Delhi Metropolitan... More About Author

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ISBN: 9789353282745
₹475.00