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Siegfried (Siggi) P. Gudergan University of Newcastle, Australia

Siegfried P. Gudergan is a Chaired Professor of Strategy at Newcastle Business School within the University of Newcastle (Australia).  He previously was Head of School and Professor of Marketing at UTS Business School within the University of Technology, Sydney (Australia). He holds a PhD from the Australian Graduate School of Management that was awarded by both the University of Sydney and the University of New South Wales. His research focuses on managerial decision-making and is applied to strategic management issues. Some of his work that concerns PLS-SEM has appeared in journals such the Journal of the Academy of Marketing Science, Long Range Planning and Journal of Business Research. He has been the primary advisor for doctoral students who have been awarded, for example, an Honorable Mention as finalist for the Dissertation Award of the Academy of Management’s Business Policy & Strategy Division and the Best PhD Paper Award by the Strategic Management Society.