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Geoffrey Haddock Cardiff Univeristy, UK

Professor of Psychology, Cardiff University

I have a number of interests within the study of attitudes, including the role of affective and cognitive processes in attitudes, the impact on mindfulness on attitudes and attitude change, how individual differences influence attitude processes, and how reading persuasive material in different media formats influences attitudes and attitude change.  Other research helps to understand how social values get translated into action.

http://psych.cf.ac.uk/contactsandpeople/haddockgg.php