You are here

Dinesh Kumar former Associate Professor (Marketing), Birla Institute of Management Technology (BIMTECH), Greater Noida

Dinesh Kumar, PhD, is Professor of Marketing at Chandigarh. He has been associated with well-known management schools such as Birla Institute of Management Technology (BIMTECH); Fore School of Management; Amity Global Business School, Mohali; University Business School, Panjab University, Chandigarh and others as visiting faculty member. After finishing his MBA from Panjab University, Dr Kumar gained a wide experience in sales, marketing and rural distribution for over 15 years. He switched to teaching in 1995 on receiving a teaching fellowship from Norway. He has taught at leading business schools and written extensively on sustainable development, environment and social marketing. In 2015, he presented a paper at Queen Mary University of London (co-authored with Punam Gupta). He is the author of Marketing Channels (2012), Consumer Behaviour (2015) and The Connected Consumer (2016).