Dinesh Kumar former Associate Professor (Marketing), Birla Institute of Management Technology (BIMTECH), Greater Noida
, PhD, is Professor of Marketing at Chandigarh. He has been associated with well-known management schools such as Birla Institute of Management Technology (BIMTECH); Fore School of Management; Amity Global Business School, Mohali; University Business School, Panjab University, Chandigarh and others as visiting faculty member. After finishing his MBA from Panjab University, Dr Kumar gained a wide experience in sales, marketing and rural distribution for over 15 years. He switched to teaching in 1995 on receiving a teaching fellowship from Norway. He has taught at leading business schools and written extensively on sustainable development, environment and social marketing. In 2015, he presented a paper at Queen Mary University of London (co-authored with Punam Gupta). He is the author of Marketing Channels (2012), Consumer Behaviour (2015) and The Connected Consumer (2016).