Adapted by: Bikramjit Rishi Institute of Management Technology (IMT), Ghaziabad, Delhi NCR

Bikramjit Rishi holds post doctorate (funded by European Union), PhD, and MBA. He has more than 18 years of professional experience, and is currently an associate professor (marketing) at Institute of Management Technology (IMT), Ghaziabad, India. His areas of research are marketing orientation, shopping behavior (online/offline), digital marketing, social media marketing, and marketing of higher education. His major focus in research is on both quantitative and qualitative methods. Apart from teaching, research, and training, he has also served in editorial advisory positions, conference advisory committees and made a significant contribution to the success and growth of marketing discipline. He has 35 referred research papers, 9 book chapters, 7 cases, 40 conference papers, and 3 books to his credit. He has presented research papers in several reputed national/international conferences in India and abroad and also has chaired sessions in the national and international conferences. He has also given keynote addresses in many national conferences in India. He has delivered guest talks/invited presentations in several top business schools in India and abroad. Due to his significant contribution, the title Emerging Marketing Scholar (Academy of Marketing Science), 2011, was conferred on him. He was faculty fellow at the third (January 18–20, 2015) and fourth (January 7–9, 2016) American Marketing Association (AMA)-Sheth Foundation Doctoral Consortium, IMT Dubai (UAE). He was the conference co-chair for the 2014 International Conference on Technology and Business Management (ICTBM), organized by AIMS International, held at American University in the Emirates, Dubai, during March 24–26, 2014. He was also the organizer of the 2015 Annual Conference of the Emerging Markets Conference Board, January 20–22, 2015, IMT Dubai.

He has directed many learning and development programs for executives of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), Apollo Tyres Limited, APL Apollo Tubes Limited, Maruti Suzuki India Limited (MSIL), RITES Limited, Defense Research and Development organisation (DRDO), and Jubilant FoodWorks Limited. The various topics which have been addressed in these programs include marketing leadership, strategic customer management, social media marketing, building customer orientation organization, effective selling skills, customer service skills, understanding customer journey, customer experience management, and sales leadership. He has been recently empaneled as a senior consultant with National Productivity Council, New Delhi.