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Attitude Measurement
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Attitude Measurement

Four Volume Set
Edited by:


October 2008 | 1 632 pages | SAGE Publications Ltd
The field of attitude research has long been recognized as one of the most important and influential within social psychology. But the ever-increasing popularity of survey research as a source of what the public thinks and feels about a wide range of issues has brought the subject into the popular arena, heightening the relevance of the theory and practice of attitude measurement.

Caroline Roberts and Roger Jowell, acknowledged specialists in this area of research, have combed the literature to bring together the most comprehensive collection available. The four volumes cover key advances since serious study of the subject began, where the selection of articles and papers present the key figures, major steps forward in theory or practice and some of the most creative and ingenious methodological work in the social sciences. This set will provide a rich reference source that should appeal to academics and practitioners alike.

Volume 1 – Basic concepts and historical foundations
Volume 2 – Designing direct measures
Volume 3 – Obstacles to direct measurement
Volume 4 – Expanding the measurement horizons
 
VOLUME 1: BASIC CONCEPTS AND HISTORICAL FOUNDATIONS
Attitudes versus actions

LaPiere, R.T.
Attitudes

Allport, G.W.
The sociological significance of measurable attitudes

LaPiere, R.T.
A consideration of beliefs, and their role in attitude measurement

Fishbein, M.
Attitude measurement: a cognitive perspective

Tourangeau, R.
A simple theory of the survey response: Answering questions versus revealing preferences

Zaller, J. and Feldman, S.
Measuring social distances

Bogardus, E.S.
Attitudes can be measured

Thurstone, L.L.
A technique for measurement of attitudes

Likert, R.
A comparison of the Thurstone and Likert techniques of attitude scale construction

Edwards, A.L. and Kenney, K.C.
A basis for scaling qualitative data

Guttman, L.
A technique for the construction of attitude scales

Edwards, A.L. and Kilpatrick, F.P.
Attitude Measurement

Osgood, C.E., Suci, G.J. and Tannenbaum, P.H.
A technique and a model for multi-dimensional attitude scaling

Abelson, R.P.
Latent structure analysis

Lazarsfeld, P.F.
Convergent and discriminant validation by the multitrait-multimethod matrix

Campbell, D.T. and Fiske, D.W.
Reliability and validity assessment in attitude measurement

Bohrnstedt, G.W.
 
VOLUME 2: DESIGNING DIRECT MEASURES
Open versus closed questions

Schumann, H. and Presser, S.
Strong arguments and weak evidence: The openosed questioning controversy of the 1940s

Converse, J.M.
The wording of questions

Rugg, D. and Cantril, H.
Experiments in wording opinion questions

Kalton, G., Collins, M., and Brook, L.
Three-point Likert scales are good enough

Jacoby, J. and Matell, M.S.
Are three-point scales always good enough?

Lehman, D.R., and Hulbert, J.
The relationship between number of response categories and reliability of Likert-type questionnaires

Masters, J.R.
The optimal number of response alternatives for a scale: A review

Cox, E.P.
Feeling thermometers versus 7-point scales: Which are better?

Alwin, D.F.
How often is often?

Hakel, M.D.
Often is where you find it

Chase, C.I.
Vague quantifiers

Bradburn, N.M. and Miles, C.
Extreme response on a Likert scale

Albaum, G. and Murphy, B.D.
"Don't know": Item ambiguity or respondent uncertainty?

Coombs, C.H. and Coombs, L.C.
Decisions about ignorance: Knowing that you don't know

Glucksberg, S. and McCloskey, M.
"No-opinion" filters: A cognitive perspective

Hippler, H.J. and Schwarz, N.
Should we take don't know for an answer?

Gilljam, M., and Granberg, D.
The impact of no opinion response options on data quality: Non-attitude reduction or an invitation to satisfice?

Krosnick, J.A., Holbrook, A.L., Berent, M.K., Carson, R.T., Hanemann, W.M., Kopp, R.J., Mitchell, R.C., Presser, S., Ruud, P.A., Smith, V.K., Moody, W.R., Green, M.C., and Conaway, M.
Response alternatives: The impact of their choice and presentation order.

Schwarz, N. and Hippler, H.J.
The effect of ordinal position upon responses to items in a checklist

Campbell, D.T. and Mohr, P.J.
The effects of offering a middle response option with opinion questions

Kalton, G., Roberts, J. and Holt, D.
The middlemost choice on attitude items: Ambivalence, neutrality, or uncertainty

Klopfer, F.J. and Madden, T.M.
Experiments with the middle response alternative in survey questions

Bishop, G.F.
The measurement of attitudes

Krosnick, J.A., Judd, C.M. and Wittenbrink, B.
The retrospective question

Fink, R.
 
VOLUME 3: OBSTACLES TO DIRECT MEASUREMENT
Response sets and test validity

Cronbach, L.J.
The great response-style myth

Rorer, L.G.
Attitude intensity, importance and certainty and susceptibility to response effects

Krosnick, J.A. and Schuman, H.
Response strategies for coping with the cognitive demands of attitude measures in surveys

Krosnick, J.A.
Effects of presenting one versus two sides of an issue in survey questions

Bishop, G.F., Oldendick, R.W. and Tuchfarber, A.J.
Not forbidding isn't allowing: The cognitive basis of the forbid-allow symmetry

Hippler, H.J. and Schwarz, N.
The effect of question order on responses

Bradburn, N.M. and Mason, W.M.
An evaluation of a cognitive theory of response-order effects in survey measurement

Krosnick, J.A. and Alwin, D.F.
Context and congruity in survey questionnaires

Schuman, H., Kalton, G. and Ludwig, J.
Cognitive processes underlying context effects in attitude measurement

Tourangeau, R. and Rasinski, K.A.
Acquiescence: Measurement and theory

Martin, J.
Controlling for acquiescence response set in scale development

Winkler, J.D., Kanouse, D.E., and Ware, J.E.
Privacy and the expression of white racial attitudes

Krysan, M.
The effect of black and white interviewers in black responses

Schuman, H. and Converse, J.M.
The nature of belief systems in the mass public

Converse, P.E.
Pseudo-opinions on public affairs

Bishop, G.F., Oldendick, R.W., Tuchfarber, A.J. and Bennett, S.E.
Public opinion and public ignorance: The fine line between attitudes and nonattitudes

Schumann, H. and Presser, S.
Question wording effects: Presenting one or both sides of the case

Hedges, B.M.
Nonattitudes: A review and evaluation

Smith, T.W.
 
VOLUME 4: EXPANDING THE MEASUREMENT HORIZONS
The indirect assessment of social attitudes

Campbell, D.T.
New technologies for the direct and indirect assessment of attitudes

Dovidio, J.F. and Fazio, R.H.
Evidence for racial prejudice at the implicit level and its relationship with questionnaire measures

Wittenbrink, B., Judd, C.M. and Park, B.
Measuring individual differences in implicit cognition: The implicit association test.

Greenwald, A.G., McGhee, D.E. and Schwartz, J.L.K.
Implicit attitude measures: Consistency, stability and convergent validity

Cunningham, W.A., Preacher, K.J. and Banaji, M.R.
Implicit measures in social cognition research: Their meaning and uses

Fazio, R.H. and Olson, M.A.
Physiological techniques of attitude measurement

Mueller, D.J.
Galvanic skin response to negro and white experimenters

Rankin, R.E. and Campbell, D.T.
Attitude and pupil size

Hess, E.H.
A projective method for the study of attitudes

Proshansky, H.M.
Measuring attitudes by error-choice: an indirect method

Hammond, K.R.
Asking the embarrassing question

Barton, A.M.
The lost-letter technique: A tool for social research

Milgram, S., Mainn, L. and Harter, S.
Twenty years of bogus pipeline research: A critical review and meta-analysis

Roese, N.J. and Jamieson, D.W.
Randomized response: A survey technique for eliminating evasive answer bias

Warner, S.L.
A multiple-indicator approach to attitude measurement

Cook, S.W. and Selltiz, C.
Response latency as a signal to question problems in survey research

Bassili, J.N. and Scott, B.S.
Considered opinions: Deliberative polling in Britain

Luskin, R.C., Fishkin, J.S. and Jowell, R.
A different take on the deliberative poll: Information, deliberation and attitude constraint

Sturgis, P., Roberts, C. and Allum, N.
Equivalence in cross-national research

Przeworski, A and Teune, H.
Developing comparable questions in cross-national surveys

Smith, T.
Social desirability bias: A demonstration and technique for it reduction

Gordon, R.A.

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Caroline Roberts

I am an applied environmental scientist with specific interests in sustainable water resource management. Iam also the Director of the Technology Strategy Board-funded ‘Environmental Sustainability Knowledge Transfer Network’ (ESKTN), based at the University of Oxford. ... More About Author

Roger Jowell

We were very sorry to hear that Sir Roger Jowell passed away over Christmas. Roger was the Founder and Director of the National Centre for Social Research, Britain’s largest social research institute until 2001, and in 2008 was knighted for his services to the social sciences. ... More About Author