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Asia Unplugged
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Asia Unplugged
The Wireless and Mobile Media Boom in the Asia-Pacific

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© 2005 | 464 pages | SAGE Response
Wireless is the hottest technology and media sector in the world today—and Asia is at the centre of the action. This volume captures the flavour and implications of these fast-paced developments by providing a comprehensive, detailed and insightful look at the wireless scenario in the Asia-Pacific. It charts the growth of the wireless ecosystem across the region, highlights the valuable lessons learned by the pioneers, and contextualises these themes with developments in other parts of the world including the US and Europe.

With contributions from numerous experts in the region, the book includes 16 thematic chapters, 10 book reviews, and profiles of 10 countries—Japan, South Korea, Singapore, Australia, India, China, Thailand, Malaysia, Nepal and Bangladesh.
 
PART ONE: OVERALL THEMES
Madanmohan Rao
The Wireless Tsunami
An Asia-Pacific Panorama  
Lara Srivastava
Mobilising the Internet
Asian-style  
Chas Sweeting
Location-Based Services
The Killer App of the Mobile World?  
Subha Rama
Wi-Fi
Will the Asian Tiger Roar?  
Ashok Jhunjhunwala
Wireless in the Local Loop
Towards Connecting India  
Madanmohan Rao
Wireless and Mobile Impacts on News and Entertainment
The `Third' Media Ecosystem  
Sunanda Sangwan
M-commerce
Drivers, Challenges Opportunities  
Madanmohan Rao
Organisational Impact
Wireless in Industry, Government and Education  
Madanmohan Rao
Knowledge Management and Wireless Ecosystems
Exploring Mutual Synergies  
June Gassin and Som Naidu
The Flexible Wireless Classroom
Impact on Teaching  
Loudon Owen and Paul Gardner
Wireless in Asia
Investor/Equity Dynamics  
Michael Sainsbury
Sing Tel Group
Multiple Services, Multiple Markets: Case Study  
Tan Min-Liang
Legal Issues in the Internet and Mobile Arenas
Asia-Pacific Roundup  
Laina Raveendran Greene
Convergence of Old and New Wireless Worlds
Challenges for Policymakers  
T H Chowdary
Radio Communications, Mobile Telphony and Regulation in India
Case Study  
Vicente Rafael
The Cellphone and the Crowd
Messianic Politics in the Contemporary Philippines  
 
PART TWO: COUNTRY PROFILES
Shinichi Saito
Japan
At the Cutting Edge of the Wireless Information Society  
John Lee
South Korea:
Broadband Pioneer: The Wireless Way of Life  
Lunita Mendoza
Singapore
Powered by InfoComm  
Michael Sainsbury
Australia
Early Adopter of Wireless  
Madanmohan Rao
India
The `Mobile Party' Begins, but Wi-Fi Languishes  
Lunita Mendoza
China
Mobile Superpower  
Srikanya Mongkonsiri
Thailand
GSM Competition and Penetration  
Lunita Mendoza
Malaysia
Emerging Regional Test-hub for Advanced Wireless Services  
Gaurab Raj Upadhaya
Nepal
Wireless Destination  
Sayeedur Rahman
Bangladesh
Mobile Telephony = Social Good + Good Business  
 
PART THREE: BOOK REVIEWS
Takeshi Natsuno
i-Mode Strategy
Jeffrey Lee Funk
The Mobile Internet
John Beck and Mitchell Wade
DoCoMo
Japan's Wireless Tsunami  
Peter Keen and Ron Mackintosh
The Freedom Economy
Frederick Newell and Katherine Newell Lemon
Wireless Rules
John Agar
Constant Touch
A Global History of the Mobile Phone  
Christian Lindholm, Turkka Keinonen and Harri Kiljander
Mobile Usability
Howard Rheigold
Smart Mobs
The Next Social Revolution  
Bruno Giussani
Roam
Making Sense of the Wireless Internet  
The Wireless Internet Institute
The Wireless Internet Opportunity for Developing Nations
 
Index

"Wireless is the hottest technology and media sector in the world today, and Asia is the center of the action. This collection, with contributions from experts in the region, discusses mobile content, portals, m-commerce, permission marketing, LBS enterprise wireless strategies, legal issues, regulation, venture capital, political culture, and rural development."

APADE
Indiana University

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Madanmohan Rao

Lunita Mendoza

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ISBN: 9780761932727
₹1,050.00