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Applying Communication Theory for Professional Life
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Applying Communication Theory for Professional Life
A Practical Introduction

Third Edition


© 2015 | 280 pages | SAGE Publications, Inc
This fully updated Third Edition of Applying Communication Theory for Professional Life helps students understand communication theory and its importance to their careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. Real-world case studies within each chapter illustrate how theory is applied in a variety of professional settings.
 
Preface
 
Acknowledgments
 
1. Introduction to Communication Theory
 
2. Developing Theory
 
3. Explaining Theories of Cognition and Intrapersonal Communication
 
4. Explaining Theories of Individual Differences and Social Approaches to Communication
 
5. Explaining Theories of Interpersonal Communication
 
6. Explaining Theories of Culture
 
7. Explaining Theories of Persuasion
 
8. Explaining Theories of Group Communication
 
9. Explaining Theories of Organizational Communication
 
10. Explaining Theories of Mediated Communication
 
11. Explaining Theories of Mass Communication
 
12. So What Should a Communicator Do?
 
References
 
Index
 
About the Author

Supplements

Instructor Resource Site
Calling all instructors!
It’s easy to log on to SAGE’s password-protected Instructor Teaching Site at www.sagepub.com/dainton3e for complete and protected access to all text-specific Instructor Resources for Applying Communication Theory for Professional Life: A Practical Introduction, Third Edition, by Marianne Dainton and Elaine D. Zelley. Simply provide your institutional information for verification and within 72 hours you’ll be able to use your login information for any SAGE title!

Password-protected Instructor Resources include the following:

  • A Microsoft® Word® test bank is available containing multiple choice, true/false, short answer, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
  • A Respondus electronic test bank is available and can be used on PCs. The test bank contains multiple choice, true/false, short answer, and essay questions for each chapter and provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding. Respondus is also compatible with many popular learning management systems so you can easily get your test questions into your online course.
  • Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course. Highlight essential content, features, and artwork from the book.
  • EXCLUSIVE! Access to certain full-text SAGE journal articles that have been carefully selected for each chapter. Each article supports and expands on the concepts presented in the chapter. This feature also provides questions to focus and guide student interpretation. Combine cutting-edge academic journal scholarship with the topics in your course for a robust classroom experience.
  • Lecture notes summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
  • Sample course syllabi for semester and quarter courses provide suggested models for use when creating the syllabi for your courses.
  • Lively and stimulating ideas for class activities that can be used in class to reinforce active learning. The activities apply to individual or group projects.
  • Additional readings provide a jumping-off point for course assignments, papers, research, group work, and class discussion.
  • Cases from previous editions are available online.
  • Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content. 
  • Carefully selected, web-based video links feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics. When relevant, related questions for discussion are included.
Student Study Site
Use the Student Study Site to get the most out of your course!

Our Student Study Site at www.sagepub.com/dainton3e is completely open-access and offers a wide range of additional features, including something no other publisher offers: SAGE Journal articles!

The open-access Student Study Site includes the following:

  • Mobile-friendly eFlashcards reinforce understanding of key terms and concepts that have been outlined in the chapters.
  • Interesting and relevant additional readings provide a jumping-off point for course assignments, papers, research, group work, and class discussion.
  • A library of cases from previous editions reinforce understanding of communication theories.
  • Carefully selected, video links feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics.
  • EXCLUSIVE! Access to certain full-text SAGE journal articles have been carefully selected for each chapter. Each article supports and expands on the concepts presented in the chapter. This feature also provides questions to focus and guide your interpretation.
  • Study questions reinforce key concepts in each chapter for self-review. 

“I like how I can adapt this book to my teaching style and the needs of my students. Unlike many theory books, this one does not intimidate undergrad students!”

Ronald Fetzer
Miami University of Ohio

Looks good and work with our Work Based Learning assignments for year two students.

Mr Mike Kershaw
Management , Knowsley Community College
April 29, 2015

Thoughtful and impressive in the range of theory covered - good introductory text.

Mr Adrian Crookes
School of Media, London College of Communication
January 25, 2015

Did not cover the curriculum sufficiently and was therefore not a good fit for the multimedia program.

Mr Mikael Sorknaes
Business & IT, Business Academy South West
December 11, 2014

Book , more aimed at the business world and not applicable to my area of health studies.

Tania Blackmore
Department of Health & Social Care, Greenwich University
November 25, 2014

A very helpful guide to communication theories but without any over-long methods of approach.
Ideal for any students where the concept of professionalism is considered.

Mr Matt Kirby
Performance, University College Falmouth
October 2, 2014

I previously used the 2nd edition. This is an excellent introductory text.

Dr Erina MacGeorge
Communication Arts Sci Dept, Pennsylvania State University
August 22, 2014

The real-life case studies are especially useful. I'm also recommending the book for my 3rd year undergraduate course, Communication and the Workplace. The charts are good memory aid.

Dr Ayoade Amuda
Humanities, University of South Wales
July 11, 2014

An accessible publication which aligns theory with future professional contexts.

Mr Gary Lunt
School of Arts & Creative Industries, Edinburgh Napier University
June 4, 2014

So far, we have used the previous editions of this book for our course. So it seem logical to start using the newer edition from next year on. It is very suitable for our introduction to communication science course for undergrads, as it offers a short summary of the most prominent theories in the field.

Mrs Maartje De Graaf
Media, Communication & Organisation, Twente University
June 3, 2014

Sample Materials & Chapters

Chapter 10

Chapter 3


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Marianne Dainton

Marianne Dainton (MA, PhD, The Ohio State University; BA, Villanova University) is a professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and organizational communication. Marianne’s research focuses on communication that facilitates relationship maintenance. She has published in Communication Monographs, the Journal of Social and Personal Relationships, Family Relations, and Communication Quarterly, among others. She has also published numerous book chapters and is the co-editor (with Daniel Canary) of Maintaining Relationships Through... More About Author

Elaine Dawn Zelley

Elaine D. Zelley (MA, PhD, The Pennsylvania State University; BA, Ursinus College) is an associate professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and communication ethics. Elaine’s research also focuses broadly on the communication of relationship maintenance. She is particularly interested in women’s friendships and the messages used to sustain such relationships. She has also coauthored several book chapters dealing with the topics of relationship maintenance and friendship. More About Author

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ISBN: 9781452276540
$91.00