Analyzing Visual Data

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Michael S. Ball - Staffordshire University, UK
Gregory W. H. Smith - University of Salford, UK

Volume: 24

Series:
Qualitative Research Methods

Other Titles in:
Qualitative Research

88 pages | SAGE Publications, Inc

This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.

Introduction

The Use of Photographs in a Discipline of Words

Analyzing the Content of Visual Representations

Symbolist and Structuralist Analyses of Visual Representations

The Social Organization of Visual Experience

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Michael S. Ball

Gregory W H Smith

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

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