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Analyzing and Reporting Focus Group Results
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Analyzing and Reporting Focus Group Results

Volume: 6
Other Titles in:
Focus Group Research
160 pages | SAGE Publications, Inc
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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
 
PART ONE: THE FOUNDATION
 
Introduction to Analysis
 
Critical Ingredients of Qualitative Analysis
 
Analysis Principles of Particular Importance to Focus Group Research
 
Analysis Considerations for Focus Group Research
 
PART TWO: DOING ANALYSIS
 
The Analysis Process
 
Tools and Equipment for Making Analysis Easier
 
Questions Focus Group Analysts Must Face
 
Strategies Used by Experts
 
Advice for First-Timers
 
PART THREE: SHARING RESULTS
 
Principles of Reporting
 
Written Reports
 
Oral Reports
 
PART FOUR: POSTSCRIPT

Richard A. Krueger

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops... More About Author