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An Introduction to Survey Research, Polling, and Data Analysis
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An Introduction to Survey Research, Polling, and Data Analysis



July 1996 | 408 pages | SAGE Publications, Inc
This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls.

Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research.

 
Introduction
 
PART ONE: SURVEY DESIGN
 
The Nature of Survey Research
 
The Survey Process
 
Sampling Procedures
 
Questionnaire Construction
 
The Data Collection Stage
 
Coding Practices
 
Designing a Survey
 
PART TWO: DATA ANALYSIS
 
The Process of Data Analysis
 
Single-Variable Statistics
 
Statistical Inference for Means
 
Two-Variable Tables
 
Measures of Association
 
Control Tables
 
Correlation and Regression
 
PART THREE: SURVEY GUIDELINES
 
Writing Survey Reports
 
Evaluating Surveys
 
The Ethics of Polls

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Herbert F. Weisberg

I am a Professor in the Department of Political Science at Ohio State University. My research and teaching interests include voting behavior, legislative behavior, and research methods, with a focus on survey research methods and scaling techniques. More About Author

Jon A. Krosnick

Bruce D. Bowen

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