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An Introduction to Qualitative Research

An Introduction to Qualitative Research

Fifth Edition
  • Uwe Flick - Freie Universtität Berlin, Germany
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February 2014 | 616 pages | SAGE Publications Ltd

In the new edition of his bestselling book, Uwe Flick introduces all of the main theoretical approaches to qualitative research, and provides unmatched coverage of the full range of methods now available to qualitative researchers. Organised around the process of doing qualitative research, the book guides you through ethics, research design, data collection, and data analysis.

In this fifth edition, you will find:

  • a new chapter outlining methodological approaches to qualitative research
  • new introductory sections at the beginning of each of the book’s seven parts, which prepare the ground and define key terms
  • lots of new practical examples which show you how to carry out all aspects of a qualitative research project
  • new exercises that give you the opportunity to test your understanding of what you’ve read
  • a brand new companion website full of resources for lecturers and students including suggested answers to the exercises in the book, full text journal articles and links to additional resources.

Guide to this Book
Qualitative Research: Why And How to Do It
Qualitative and Quantitative Research
Approaches to Qualitative Research
Ethics of Qualitative Research
Using the Existing Literature
Theories Underlying Qualitative Research
Texts as Data in Qualitative Research
Designing Qualitative Research
The Qualitative Research Process
Research Questions
Entering the Field
Collecting Verbal Data
Focus Groups
Using Narrative Data
Collecting Data Beyond Talk
Observation and Ethnography
Visual Data: Photography, Film & Video
Using Documents as Data
Qualitative Data Analysis
Transcription and Data Management
Grounded Theory Coding
Thematic Coding and Content Analysis
Naturally Occuring Data: Conversation, Discourse, and Hermeneutic Analysis
Using Software in Qualitative Data Analysis
Quality of Qualitative Research: Criteria and Beyond
Writing Qualitative Research
State of the Art and the Future


Comprehensive is the word.  Flick presents forms of theory in addition to kinds of research design and types of data collection methods.  The message is that ideas and arguments are as important as techniques.  The emphasis on both understanding and how-to-do is refreshing.  The book is a splendid introduction for any and all planning to conduct qualitative research.

Jaber F. Gubrium
University of Missouri and author of The New Language of Qualitative Method

Uwe Flick’s book has been one of the best books around for introducing students and early-career researchers to qualitative research. With this fifth edition, the book will be very hard to beat in terms of comprehensiveness, clarity of writing, layout, use of examples, and drawing on personal experience of the qualitative research process. I strongly recommend it to lecturers and students alike as a well-crafted and highly instructive Introduction to Qualitative Research.

Alan Bryman, Professor of Organisational and Social Research
School of Management, University of Leicester

The fifth  edition of Uwe Flick's Introduction to Qualitative Research remains the most comprehensive and thorough text in qualitative research. It is student-and user-friendly, thoroughly up-to-date in terms of the latest developments in the field, imminently practical. it is the single most important introductory book on qualitative inquiry in the social sciences today.

Norman K. Denzin
University of Illinois

This is a very useful book which I will be recommending to all of our MSc/DBA students around the time of their qualitative methods workshop. It covers the domain of qualitative research comprehensively and is very well written and easy to follow.

Dr. Claire Collins
Director of the DBA Programme, Subject Area Leader, Leadership & Change
Inspection Copy Feedback

This book provides an excellent overview of a range of qualitative research methods, as well as outlining the strengths and weaknesses of each method. This book provides a solid foundation level of knowledge for students. Therefore, this book has proved invaluable for students on my qualitative research methods module this year and has been adopted as part of the indicative reading list for this module.

Mr Sean Figgins
Sport, Exercise and Health Sciences, Chichester University
August 19, 2016

The wide reputation of this author in the field of qualitative research suggests that this will be a good and comprehensive book. The reality is not a dissapointment.

Mr Colin Winter
Faculty of Health and Social Care (Southwark), London South Bank University
June 25, 2015

Flick's text provides a comprehensive and pragmatic view of qualitative research and its methods. I will be using this text in a new qualitative course that will be taught in our MSW Program.

Dr Jay Memmott
Social Work, University of South Dakota Health Science Center
June 24, 2015

Useful book for 3 year undergraduate early years students

Miss Lorna Wardle
School of Education, Nottingham Trent University
June 12, 2015

Highly recommended text for all students and researchers embarking on Qualitative Research. A comprehensive overview of qualitative research in an easily accessible format for students and researchers alike.

Dr Samantha Leonard
Department of Development Studies, Nelson Mandela Metropolitan University
June 8, 2015

To advanced and specialised for the students.

Dr Karin Steen
Department of Human geography, Lund University, Department of Human geography
June 3, 2015

Uwe Flick

Uwe Flick is Senior Professor of Qualitative Research in Social Science and Education at the Freie Universität Berlin, Germany. He is a trained psychologist and sociologist and received his PhD from the Freie Universität Berlin in 1988 and his Habilitation from the Technical University Berlin in 1994. He has been Professor of Qualitative Research at Alice Salomon University of Applied Sciences in Berlin, Germany and at the University of Vienna, Austria. Previously, he was Adjunct Professor at the Memorial University of Newfoundland in St. John’s, Canada; a Lecturer in research methodology at the Free University of Berlin; a Reader and... More About Author

Also available as a South Asia Edition.

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ISBN: 9781446267783