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An Introduction to Data Analysis
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An Introduction to Data Analysis
Quantitative, Qualitative and Mixed Methods



October 2018 | 296 pages | SAGE Publications Ltd

Covering the general process of data analysis to finding, collecting, organizing, and presenting data, this book offers a complete introduction to the fundamentals of data analysis.

Using real-world case studies as illustrations, it helps readers understand theories behind and develop techniques for conducting quantitative, qualitative, and mixed methods data analysis. With an easy-to-follow organization and clear, jargon-free language, it helps readers not only become proficient data analysts, but also develop the critical thinking skills necessary to assess analyses presented by others in both academic research and the popular media.

It includes advice on:

- Data analysis frameworks

- Validity and credibility of data

- Sampling techniques  

- Data management

- The big data phenomenon  

- Data visualisation

- Effective data communication

Whether you are new to data analysis or looking for a quick-reference guide to key principles of the process, this book will help you uncover nuances, complexities, patterns, and relationships among all types of data.

 
Chapter 1: Introducing Data
 
Chapter 2: Thinking like a Data Analyst
 
Chapter 3: Finding, Collecting, and Organizing Data
 
Chapter 4: Introducing Quantitative Data Analysis
 
Chapter 5: Applying Quantitative Data Analysis: Correlations, T-Tests, and Chi-Square Tests
 
Chapter 6: Introducing Qualitative Data Analysis
 
Chapter 7: Applying Qualitative Data Analysis
 
Chapter 8: Introducing Mixed Methods: How to Synthesize Quantitative and Qualitative Data Analysis Techniques
 
Chapter 9: Communicating Findings and Visualizing Data
 
Chapter 10: Conclusion: Becoming a Data Analyst

Bergin’s book has a clear and straight-forward structure covering the key points and issues required to engage in qualitative, quantitative or mixed methods research. This is an accessible introduction for undergraduates encountering research methods for the first time. 

Anna Robb
Lecturer in the School of Education and Social Work, University of Dundee

Tiffany Bergin is clearly an experienced and effective teacher, reminiscent of the late Cathie Marsh (both authors taught research methods at Cambridge).  This book is informed by professional experience outside academia and is recommended as required reading in research methods (quantitative, qualitative, and mixed) for courses in sociology, social policy and related areas.  It can serve either as a course text or as a self-teaching aid.
 
Well organised and easy to use, written in a no-nonsense style, addressing the reader throughout as "you" with emphasis on learning by doing hands-on with real data, it is full of sound practical advice and stresses the importance of organising your work and especially on communicating your findings.  

John F Hall
Retired academic survey researcher

A particularly valuable resource for understanding methodologies. It provides a comprehensive and straightforward reference book that clearly explains data analysis. 'Lets try this' and 'stop and think', provide the opportunity to reflect on learning and also help to demystify a complex topic for both my new and experienced academic learners. In study skills, its format makes it easy for staff to explain some of the more difficult to grasp elements of research analysis, and enables delivery of concise resources to learners in HE.

Mrs wendy Carlyon
Faculty of Image and Inclusive Practice, Weston College
October 3, 2018

A good publication to introduce students to a qualitative, quantitative and mixed methods approach and analysis of data to their research projects. Additionally providing clear explanations of research analysis. A recommended source for the BA students studying their dissertation module.

Miss Tracey Canham
Health Care and Early Years, Swindon College
September 8, 2018

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Tiffany Bergin

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