You are here

SAGE online ordering services and account tools will be unavailable due to system maintenance beginning Saturday, December 14 at 1:00am GMT until Sunday, December 15 at 8:00pm GMT. If you need immediate assistance, please contact +91-11-4053 9222 or customerservicebooks@sagepub.in. Thank you for your patience and we apologise for the inconvenience.

Advertising
Share

Advertising
A Cultural Economy

First Edition

Other Titles in:
Advertising

224 pages | SAGE Publications Ltd
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

 
Introduction
The Quaint Device of Advertising

 
 
Colonising of the Real
 
The Persuasive Subject of Advertising
 
The Hybridisation of Culture and Economy
 
The Uses of History
 
Pervasive Institutions and Constituent Practices
 
Persuasive Products
 
Conclusion
Devices and Desires

 

Preview this book

Liz McFall

Purchasing options

Please select a format:

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.