You are here

Advertising Organizations and Publications
Share

Advertising Organizations and Publications
A Resource Guide



March 2000 | 360 pages | SAGE Publications, Inc
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.

The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

 
Introduction
 
PART ONE: ADVERTISING ORGANIZATIONS
Diane Foxhill Carothers
Advertising Archives
The University of Illinois

 
 
Advertising Archives
Other Collections

 
Andrew Brown
The Advertising Association (AA) (UK)
 
The Advertising Council
Paula A Alex
The Advertising Educational Foundation (AEF)
Helga Diamond
The Advertising Federation of Australia (AFA)
 
Advertising Industry Awards
Jim Spaeth
The Advertising Research Foundation (ARF)
 
Advertising Seminars International (asi)
Robert L King
The American Academy of Advertising (AAA)
 
The American Advertising Federation (AAF) and the Advertising Hall of Fame
 
The American Association of Advertising Agencies (AAAA)
 
The American Marketing Association (AMA)
 
Arcature (formerly the Coalition for Brand Equity)
 
The Association of National Advertisers (ANA)
 
The Audit Bureau of Circulations (ABC)
 
British Design and Art Direction (D&AD)
Elizabeth Lascoutx
The Children's Advertising Review Unit (CARU)
 
Competitive Media Reporting (CMR)
 
The Council for Marketing and Opinion Research (CMOR)
 
The Council of American Survey Research Organizations (CASRO)
 
Cox Direct
Annual Surveys of Promotional Practices

 
 
The Direct Marketing Association (DMA)
Laurie J Spar
The Direct Marketing Educational Foundation (DMEF)
 
The European Association of Advertising Agencies (EAAA)
 
The European Society for Opinion and Marketing Research (ESOMAR)
Jan Slater
The Federal Trade Commission (FTC) and How It Regulates Advertising
 
The Free-Standing Insert (FSI) Council
 
Genootschap Voor Reclame
Henning Von Vieregge
Gesamtverband Werbeagenturen (GWA)
 
The History of Advertising Trust Archive (HAT)
 
The Incorporated Society of British Advertisers (ISBA)
 
Institut de Recherches d'Etudes Publicitaires (IREP)
John G Sinclair
The Institute of Canadian Advertising (ICA)
Tessa Gooding
The Institute of Practitioners in Advertising (IPA)
 
The International Advertising Association (IAA)
 
The International Advertising Festival, Cannes
 
The International Federation of Periodical Publishers (FIPP)
 
The International Radio and Television Society Foundation (IRTS)
 
The Internet Advertising Bureau (IAB)
 
The Magazine Publishers of America (MPA)
 
The Marketing Science Institute (MSI)
 
The Marketing Society (UK)
 
The Market Research Council
David Barr
The Market Research Society (MRS) (UK)
 
The Market Research Society of Australia (MRSA)
 
The Media Research Club of Chicago (MRCC)
Rana Said
The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising
 
The National Association of Broadcasters (NAB)
 
The National Newspaper Association (NNA)
 
The New Products Showcase and Learning Center (NPSLC)
 
The Newspaper Association of America (NAA)
 
The One Club for Art and Copy
 
The Outdoor Advertising Association of America (OAAA)
 
The Partnership for a Drug-Free America (PDFA)
 
The Point-of-Purchase Advertising Institute (POPAI)
 
The Promotional Products Association International (PPAI)
 
The Promotion Marketing Association (PMA)
 
The Radio Advertising Bureau (RAB)
 
The Second Wind Advertising Agency Network
 
The State Advertising Coalition
 
The Television Bureau of Advertising (TBA)
 
The Traffic Audit Bureau for Media Measurement (TAB)
 
The World Federation of Advertisers (WFA)
 
The Yellow Pages Publishers Association (YPPA)
 
PART TWO: ADVERTISING PUBLICATIONS
 
Admap
 
Advertising Age
 
Adweek Magazines
 
American Demographics (AD)
 
Campaign
 
Commercial Communications
 
The Integrated Marketing Communication Research Journal
 
Interactive Marketing (UK)
 
The International Journal of Advertising (IJOA)
Philip Kitchen
The Journal of Marketing Communication (JMC)
 
Market Leader
 
Advertising Organizations That Publish Journals
United States

 
 
Advertising Organizations That Publish Journals
International

 
 
PART THREE: POSTLUDE
Philip Jones
The Founding Fathers

Preview this book

John Philip Jones

John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising... More About Author

Purchasing options

Please select a format:

ISBN: 9780761912378
$58.00 
ISBN: 9780761912361
$137.00 

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.