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A Very Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship

April 2025 | 128 pages | SAGE Publications Ltd
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Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers and antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. 

Mike Zundel and Christian G. Johnsen take inspiration from philosophy and art to consider possibilities and effects of entrepreneurship in a changing world. Reflecting on the themes of creativity, destruction, technology and flow, this book offers a theory-driven and critical take on entrepreneurship in an accessible and engaging style, generating new ways of thinking about what entrepreneurship means today and what it could be in the future.

Mike Zundel is a Professor in Organization Studies at the University of Liverpool Management School.

Christian Garmann Johnsen is an Associate Professor at Copenhagen Business School.

 
1. ENTREPRENEURSHIP AS ECONOMIC ACTIVITY
 
2. MUNDANE FORMS OF ENTREPRENEURSHIP
 
3. ENTREPRENEURSHIP AS EXPERIMENT
 
4. ENTREPRENEURSHIP AS SEEING WITH NEW EYES

Mike Zundel

Mike Zundel is Professor for Organization Studies at the University of Liverpool Management School. He is interested in processual and ecological approaches to strategy, entrepreneurship, and organization theory, with a particular interest in cybernetics and media theory. With Robin Holt, he recently published a monograph, 'The Poverty of Strategy', investigating the influence of technology on organization and the possibility of an open and authentic way of being. More About Author

Christian G. Johnsen

Christian Garmann Johnsen is Associate Professor at Department of Business Humanities and Law at Copenhagen Business School. His research interests lie in the intersection of organization studies, entrepreneurship research, business ethics, and philosophy. These interests have led him to develop different research projects, including a study of sustainable entrepreneurship, authentic leadership and management innovation. More About Author

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