You are here

A Step-by-Step Introduction to Statistics for Business
Share

A Step-by-Step Introduction to Statistics for Business

Additional resources:


March 2013 | 440 pages | SAGE Publications Ltd
The essential introduction to statistics for business students , this book will equip you with the knowledge and skills required to succeed in your studies and use statistics in your workplace.
 

 In a clear and engaging way, Richard Landers guides the reader through the vital role statistics play in the business decision-making process and carefully explains and demonstrates how they are applied in practice.

The book covers everything from collecting data to summarising your findings and presenting them. It also revisits all the basic maths skills required to work with data and statistics effectively, with step-by-step screenshot illustrations in both Excel and IBM SPSS.

Chapters open with an example of a common business situation which then runs throughout the chapter, encouraging the reader to identify appropriate solutions to real-world quantitative questions. Each chapter concludes with a second example and discussion for you to test your newly gained statistics knowledge.

 The book also comes with a comprehensive Companion Website which hosts:

- Click-by-click video tutorials for how to use Excel and IBM SPSS

- Unlimited datasets and worked solutions for practicing your statistics skills

- A full instructor's manual with in-class activities plus PowerPoint presentations for lecturers.

Visit the Companion Website at www.sagepub.co.uk/landers 

Electronic inspection copies are available for instructors.

 
PART ONE: DESCRIPTIVE STATISTICS
 
The Language of Statistics
 
Working with Numbers and Data Display
 
Central Tendency and Variability
 
Probability Distributions
 
Sampling Distributions
 
PART TWO: INFERENTIAL STATISTICS
 
Estimation and Confidence Intervals
 
Hypothesis Testing
 
z-Tests and One-Sample t-Tests
 
Paired- and Independent-Samples t-Test
 
Analysis of Variance (ANOVA)
 
Chi-Squared Tests of Fit
 
Correlation and Regression
 
PART THREE: WRAP-UP
 
Matching Statistical Tests to Business Problems

Great for my statistics in I/O Psychology Master's level class

Dr Lisa Sublett
Psych Fitness Human Perf Div, Univ Of Houston-Clear Lake
October 19, 2016

The inclusion of the SPSS and Excel practice sets. Easy of reading and examples used are business oriented.

Dr Karen Carter
Business Dept, Lincoln Memorial University
June 9, 2015

The book provides a good overview on essential concepts in statistics, such as hypothesis testing, t-and t-tests and also analysis of variances.

Mr Matthias Schu
Chair for International Management, University of Fribourg
June 8, 2015

Looks good but does not work with our assignments.

Mr Mike Kershaw
Management , Knowsley Community College
April 29, 2015

The book is ideal for students who are new to statistical concepts. The choice of software packages (SPSS and Excel) is not ideal in a time where open source packages like R are widely used.

Dr Robert Goedegebuure
econometrics, statmind
December 8, 2014

A good book for all students studying statistics it certainly helped my students understand the subject area

Mr Andrew Alton
Business Administration , Weston College
November 14, 2014

For students doing quantitative studies this is a clear guide to statistical analysis which is often one of the aspects of the research process they find most challenging.

Mrs Chris Grant
BCT - International Team, University of Bolton
November 5, 2014

For the course of MSc Logistics Management it is a good book to support the module of Problem Solving and Innovation. It will also be used in the Research Methods module as support.

Dr Eliseo Vilalta-Perdomo
Lincoln Business School, University of Lincoln
September 1, 2014

This will be a really useful resource for our MSc Enteprise students in their research projects

Dr Sally Jones
Leeds University Business School, Leeds University
May 13, 2014

This is a very good book for any sort of data anlaysis. Certainly worth adding to reading lists for Research Methods.

The first half of the book, Descriptive Statistics is perhaps most beneficial to undergraduate management type qualifications.

The second half, Inferential Statistics, more suited for those studying pure statistics or carrying out higher level research.

Very well written.

Mr Peter Wisener
Hospitality Tourism and Sport, North West Institute
April 9, 2014

Sample Materials & Chapters

Chapter 1


Preview this book

Richard N. Landers

Richard Landers is Assistant Professor of Industrial/Organizational Psychology at Old Dominion University, U.S.A. More About Author

Purchasing options

Please select a format:

ISBN: 9781446208212
£39.99 
ISBN: 9781446208205
£100.00