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A Modern Playbook of Digital Transformation

A Modern Playbook of Digital Transformation

First Edition

Other Titles in:
Analytical Marketing | Marketing

August 2019 | 312 pages | SAGE Response
In order for successful business transformation to occur, there’s an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. 

This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world’s largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great? 

Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. 

If you’ve ever wished for a book that didn’t shy away from delving into the ‘how’ of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!

Foreword by Sarajit Jha
There’s No Such Thing as One Crisis
Tiny Steps towards Progress
Going Back to the Basics
What’s Digital after All?
Digital Augurs Well
Why Some Things Don’t Work Out
You Must Crawl before You Walk
Execution Journey Starts in Earnest
Safe Sailing towards Success
The Agile Philosophy of Delivery
Getting Down and Dirty
Transformation Isn’t Enough … for the Long Haul
The Best Three Years of Our Life

‘Lucid style with flowing conversations, making it incredibly simple to understand key technical concepts.’  

Anand Laxshmivarahan,
Chief Digital Officer, Cairn Oil & Gas

‘A complete digital guidebook, with an excellent narrative and a storytelling style that will have you hooked from the first page itself.’

Amit Ved,
Senior Director, Gartner

‘A good reference book on digital/digital transformation journey, it covers the basics of digital, digital transformation, the associated technologies and success factors. While the journeys for different organizations could be different based on the business and organizational context, the steps outlined in the book can be a good reference for those looking to start their digital journey.’

Uma Mohan,
Ex-Chief Information Officer, GE Healthcare India

‘The authors use a gripping storytelling style to demystify digital strategy and execution for readers. The rich experience of the authors comes through in the nonchalance with which they simplify the complex subject of successful digital transformation.’

Amit Sethi,
Vice-President, Global Digital Experience, Baker Hughes, a GE Company

‘This is an excellent showcase of digital transformation at work. The authors have articulated very well the entire gamut of digital journey, starting with the basics and navigating through successful recipes around complex execution with winning ideas. I find this book full of practical insights coming from the greats, hence a must read for all leaders embarking on a digital transformation journey.’ 

Sujit Senapati
Head, Digital, Vedanta Sterlite

‘While reading it, I connected with the vocabulary and the thoughts instantaneously...thereby experiencing the power of storytelling. The narration style not only makes it enjoyable to read through, but also it provides answers to why, what, how and who of Digital construct. I will only say to the readers...enjoy & apply!’

Akash Jain
India Digital Leader, Caterpillar

Amitabh P. Mishra

Amitabh P. Mishra is an international technology executive with 25 years of experience in the USA, Europe and Asia in a variety of industries such as high-tech, automotive, aerospace defence, aviation, metals and mining, and pharmaceuticals. He has over 10 years of experience in transformation and organizational turnaround in engineering, manufacturing, operations and maintenance with some of the world’s largest companies. He obtained a master’s degree in computer science from Texas A&M University and management education from MIT Sloan School of Management. He has served as Chief Ambassador at Toastmasters International and is a... More About Author

Ashish Ranjan

Ashish Ranjan is a digital transformation executive with over 15 years of experience in natural resources, steel, manufacturing and automotive industries. He operates at the interface of business and technology, and has led DT from strategy to execution in companies in India, the USA, China, the Middle East and Asia-Pacific across industries in natural resources and steel. He holds a bachelor’s degree in engineering from Birsa Institute of Technology (BIT) Sindri, Jharkhand and a master’s degree in business administration from K. J. Somaiya Institute of Management Studies and Research, Mumbai. In his spare time, he loves to read or indulge... More About Author

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ISBN: 9789353285753