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Vijay MahajanRise of Rural Consumers in Developing Countries

Book Release: 4 November 2016

Venue: New Delhi

Rise of Rural Consumers in Developing Countries by Prof. Vijay Mahajan was launched in the presence Dr A Didar Singh, Secretary General, FICCI, Ambassador Jonathan Addleton, Mission Director, USAID India, Mr Nirankar Saxena, Senior Director, FICCIMr Sanjay Shukla, National Head Marketing, Hero Motor Corp and Mr Sankalp Potbhare , Head, Sales Development & Strategy, Reckitt Benckiser at an event held in New Delhi.