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10 Steps to Creating an Infographic
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10 Steps to Creating an Infographic
A Practical Guide for Non-designers



August 2023 | 232 pages | SAGE Publications, Inc

This book provides step-by-step guidance for developing high-quality infographics. Practical in its approach, 10 Steps to Creating an Infographic: A Practical Guide for Non-designers outlines a user-friendly process for developing infographics with a clearly defined purpose and powerful message. The book’s “how-to” approach makes infographic creation accessible for anyone who doesn’t have a background in graphic design or a budget for a graphic designer. Author Stephanie B. Wilkerson breaks down the complex task into a series of steps and models each step through a book-long example of the evolution of an infographic. Through this, and other examples presented throughout the book, readers will learn about infographic best practices and tips, as well guidance for avoiding design pitfalls. 

 
Part 1: Crafting a Powerful Message
 
Chapter 1 - Step 1: Identify Your Audience (“the Who”)
Understanding the “Who” of an Infographic

 
Determining the Audience for an Infographic

 
Identifying the Information Needs and Interests of the Audience

 
Addressing Multiple Audiences

 
Get to Know Your Audience

 
Consider How the Audience Will Access the Infographic

 
Now It’s Your Turn!

 
Resources

 
 
Chapter 2 - Step 2: Clarify the Purpose (“the Why”)
Determining the “Why” of an Infographic

 
An Infographic’s Purpose When Part of a Study

 
Clarifying Purpose Matters

 
Now It’s Your Turn!

 
Resources

 
 
Chapter 3 - Step 3: Create the Story (“the What”)
Creating the “What” of an Infographic

 
Crafting a Catchy Title

 
Setting the Scene With Your Introduction

 
Developing a Compelling Central Message

 
Concluding With Purpose

 
Citing Sources

 
Now It’s Your Turn!

 
Resources

 
 
Part 2: Designing a Visual Story
 
Chapter 4 - Step 4: Identify Visuals and Data
Identifying Data for Your Infographic

 
Identifying Visuals That Show Your Infographic’s Story

 
Using Culturally Sensitive Visuals

 
Determining Licensing Requirements for Visuals

 
Now It’s Your Turn!

 
Resources

 
 
Chapter 5 - Step 5: Select a Layout
Layout and Audience Interface

 
Layouts for Different Levels of Audience Interaction

 
Layouts for Different Stories

 
Creating Balance in the Layout

 
Now It’s Your Turn!

 
Resources

 
Note

 
 
Chapter 6 - Step 6: Choose Design Elements
Using Color Intentionally

 
Selecting Harmonious Fonts

 
Creating Flow

 
Determining the Focal Point

 
Now It’s Your Turn!

 
Resources

 
Note

 
 
Chapter 7 - Step 7: Sketch Your Ideas
Now It’s Your Turn!

 
Resources

 
 
Part 3: Bringing the Infographic to Life
 
Chapter 8 - Step 8: Draft the Infographic
Selecting a Design Platform

 
Building Essentials: Developing and Formatting Visuals

 
Building Essentials: Creating the Foundation

 
Building Essentials: Bringing in Visuals and Text

 
Making Your Infographic 508 Compliant

 
Now It’s Your Turn!

 
Resources

 
 
Chapter 9 - Step 9: Review the Infographic
Checklist for Reviewing Infographics

 
In-Depth Versus Quick-Glance Reviews

 
Selecting Reviewers

 
Now It’s Your Turn!

 
Resources

 
 
Chapter 10 - Step 10: Revise, Finalize, and Share
Revising an Infographic

 
Editing and Finalizing an Infographic

 
Sharing an Infographic

 
Now It’s Your Turn

 
Resources

 

A must have guide to understanding and applying infographics to research and evaluation findings.

Marisa Beeble
Michigan State University

Stephanie Baird Wilkerson

Stephanie Baird Wilkerson is President of Magnolia Consulting, a woman-owned small business and B-Corporation specializing in research and evaluation since 2002. With the aim of “cultivating learning and positive change” through her work at Magnolia, Stephanie takes a use-focused, results-oriented approach to her studies, trainings, and consultation services. She champions infographics as a powerful vehicle for translating data into evidence-based information people can use. As an evaluator, not a graphic designer, she developed the 10 Steps to Creating an Infographic and the Checklist for Reviewing Infographics as practical tools for... More About Author

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ISBN: 9781071817308
$83.00