Understanding New Media
- Eugenia Siapera - University College Dublin
The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world.
Understanding New Media gives you the tools and the knowledge you need to make sense of the relationship between technologies, media and society. This best-selling introduction:
- Makes complex ideas accessible, clearly explaining the key thinkers, theories and research you need to understand.
- Brings theory to life with a range of case studies, from platform economies to digital populism.
- Helps get you started on projects and essays with suggested questions and activities.
Understanding New Media is the perfect guide to the past, present and future of the new media world. It is essential reading for anyone exploring new, social or digital media.
Eugenia Siapera’s Understanding New Media has long been essential reading for both students and scholars. The highly anticipated third edition of this landmark book is thoroughly up-to-date, reflecting the rapidly evolving media landscape dominated by digital platforms. Understanding New Media provides a solid foundation in new media theories, empirical research, and critical questions surrounding new media.
With a diverse array of perspectives, Siapera examines key topics such as platformization, artificial intelligence and digital wellbeing. Accessible and thought-provoking, it features insightful case studies and activities that deepen the reader’s understanding of the implications of new media on social, political and cultural life.