
Journal Articles
- Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA - Mamta S. Solanki, Joby Thomas, 2023 (sagepub.com)
- Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand - Mihir Dash, Kshitiz Sharma, 2019 (sagepub.com)
- Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India - Aanchal Sharma, Ruchi Kher Jaggi, 2023 (sagepub.com)
- Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots - Jayesh Patel, Anuj Sharma, Yupal Shukla, Kallol Das, 2023 (sagepub.com)
- Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour - Virtika Singhal, 2023 (sagepub.com)
- Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship - Daniela Langaro, Maria de Fátima Salgueiro, Paulo Rita, Giacomo Del Chiappa, 2019 (sagepub.com)
- Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis - Shafiqul Islam, Mohammad Fakhrul Islam, Noor-E- Zannat, 2023 (sagepub.com)
Books
Social Media Digital Business Digital Culture and Society
Get 30% off Sage Books by emailing marketing@sagepub.in with titles & code BOOKS30.