Digital Marketing Day

Journal Articles

• Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA - Mamta S. Solanki, Joby Thomas, 2023 (sagepub.com)
• Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand - Mihir Dash, Kshitiz Sharma, 2019 (sagepub.com)
• Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India - Aanchal Sharma, Ruchi Kher Jaggi, 2023 (sagepub.com)
• Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots - Jayesh Patel, Anuj Sharma, Yupal Shukla, Kallol Das, 2023 (sagepub.com)
• Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour - Virtika Singhal, 2023 (sagepub.com)
• Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship - Daniela Langaro, Maria de Fátima Salgueiro, Paulo Rita, Giacomo Del Chiappa, 2019 (sagepub.com)
• Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis - Shafiqul Islam, Mohammad Fakhrul Islam, Noor-E- Zannat, 2023 (sagepub.com)

Books

                                               
                                               Social Media                                 Digital Business                   Digital Culture and Society

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